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Creativity Motivation – What is motivation – Corey K Katir
Advertising From http://www.creativitymotivation.com Describes motivation process for creativity with emphasis on intrinsic motivation by Corey K Katir SanDisk unveils world’s fastest high capacity CF card
From dpreview.com
Press Release: Consumer Electronics Show, Las Vegas, January, 2011--SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced the world’s fastest high-capacity CompactFlash® card. The latest milestone in SanDisk’s long history of industry-leading products, the SanDisk Extreme® Pro™ CompactFlash® card features 128 gigabytes (GB)*1 of storage and up to 100 megabyte per second (MB/sec)*2 write speeds. With its Power Core® controller and UDMA-7 interface, the card delivers the performance demanded by high-end DSLR cameras.
“No other product on the market can match our new card’s combination of speed and storage capacity,” said Susan Park, director, product marketing, SanDisk. “By consistently pushing the boundaries of flash innovation, we are able to develop advanced products not found anywhere else.”
With a set of features optimized for professional photographers and videographers, the 128GB SanDisk Extreme Pro CompactFlash card is ideally suited for imaging applications requiring Full HD*3 1920×1080 resolution, up to 50Mbps bit rate and 4:2:2 color sampling. The card’s unprecedented combination of speed and storage lets photographers capture more frames when shooting in continuous burst mode, and enables them to record high quality Full HD videos.
Availability and Pricing *1 1 gigabyte (GB) = 1 billion bytes..
Sandisk ships tamper-proof single write 1GB SD cards
From dpreview.com
Press Release: SanDisk SD WORM Cards Ship In Volume To Japan’s Police Force-Ideal Milpitas, Calif., June 23, 2010 – SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it is shipping in volume its 1 gigabyte (GB)1 SanDisk® SD™ “write once read many” (WORM) cards to Japan’s police force. Police in Japan have implemented the SanDisk SD WORM card as the storage media of choice for tamper-proof forensic image archiving.
Using the SanDisk SD WORM card, law enforcement officers can create unalterable, permanent photographic records that serve as resources during investigations or as potential evidence during trials. Officers simply insert the card into an SD WORM-compatible digital camera and begin capturing images. Later, they can transfer the images to a computer while maintaining unchangeable originals on the WORM card – ensuring that the justice system has access to evidence of indisputable accuracy.
“Japan’s police force is one of the world’s largest and most respected law enforcement agencies, and a leading adopter of cutting-edge technologies,” said Christopher Moore, director, product marketing, SanDisk. “Working closely with police around the world and our partner camera vendors, we have created a one-step system for tamper-proof data acquisition and archiving. This essential memory solution greatly simplifies the digital evidence handling process while exceeding the government’s requirements for data integrity and longevity.”
Traditionally, forensic images have been stored on 35mm film, which degrades over time, is slow, inconvenient and increasingly difficult to procure. In Japan, where there is no statute of limitations for certain serious crimes, the ability to retain evidence for many decades is a must. In comparison, digital storage on the SanDisk SD WORM card offers a fast, convenient and readily available alternative.
The SanDisk SD WORM card meets the new archival demands for mobility, long-term preservation, data integrity and ease of use. SanDisk’s proprietary SD WORM controller technology instantly protects any files written to the device, preventing the alteration or deletion of stored data. The card stores files safely for up to 100 years*, as shown by accelerated data retention internal testing, and delivers a lower total cost of ownership compared to other archival media.
Ideal for Law Enforcement Agencies Worldwide
Japan’s police force is one of the first major agencies to adopt this solution, and other law enforcement organizations around the world are qualifying the product as its features are universally valued for securing digital evidence.
“Tamper-proof storage protects law enforcement officers by guaranteeing the legitimacy of evidence that we collect and deliver to the district attorney,” said Jim Shirk, Captain, Twin Cities Police Authority, Larkspur, California. “An unalterable and highly reliable archive eliminates the chance of accidentally deleting a crucial file, and ensures that evidence is accessible over a long period of time. Adopting this type of storage as our standard archiving media is a necessary step in maintaining a modern and effective police force.”
Any SD-compatible device can read SD WORM cards, but only hosts with SD WORM-compatible interfaces can write to the card. SanDisk continues to work with leading makers of imaging, audio and video recording devices to implement SD WORM compatibility.
The SanDisk SD WORM card is available worldwide in a 1GB** capacity, with pricing dependent upon the quantity ordered. The cards can be purchased through SanDisk’s network of OEM distributors and representatives, or by contacting OEMSales@sandisk.com.
Beyond forensic image archiving, SanDisk expects its SD WORM technology to be widely adopted in crucial applications such as audio recording and long-term retention of legal documents and medical files. For more information, visit www.sandisk.com/sdworm.
SanDisk releases 64GB SDXC memory card
From dpreview.com
Press Release: Milpitas, Calif., February 22, 2010 - SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today announced that it has begun shipping the 64 gigabyte (GB)1 SanDisk Ultra® SDXC™ card, the company’s highest capacity SD™ card ever. With its 64GB capacity, up to 15MB/sec read speed2 and Class 4 speed rating, the new card is ideal for capturing and storing massive 1080p High-Definition video files and then transferring them quickly to a computer.
SDXC cards are based on the new SD 3.0 specification, which makes it possible to manufacture cards with storage capacity up to 2 terabytes (TB)3. The SDXC card’s exFAT file structure helps consumers record long-duration HD videos. The 64GB SanDisk Ultra SDXC card can store more than eight hours of such video with recording speed of 9 Mbps (HD standard)*.
“SDXC is the successor to the popular SDHC card format,” said Susan Park, director, retail product marketing, SanDisk. “The 64GB SanDisk Ultra SDXC card delivers the speed and capacity consumers need for extended HD video recording and improved rapid shooting of still images. The card is an ideal complement for recently-announced SDXC-compatible cameras and camcorders.”
Because the SD 3.0 specification was recently released, only a handful of devices may be immediately available that support SDXC cards. However, the pace of new camera model introduction supporting the SDXC format is accelerating. Canon announced at CES that all of its new VIXIA camcorder models and PowerShot cameras are compatible with SDXC cards. Widespread adoption of SDXC is expected to occur across a range of consumer electronic products including HDTVs, Blu-ray recorders/players, camcorders, cameras, mobile phones, navigation systems and computers. SanDisk® ImageMate® memory card readers are compatible with SDXC cards if the connected PC uses an operating system that supports exFAT.
The 64GB SanDisk Ultra SDXC card comes with a lifetime limited warranty**. The card is available immediately at www.sandisk.com via the U.S. e-commerce site with a price of $349.99, and will be available at SanDisk locations around the world soon after.
SanDisk unveils more Extreme cards
From dpreview.com
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Press Release:
SANDISK EXTREME PRO COMPACTFLASH CARD RAISES BAR FOR PROFESSIONAL GRADE PERFORMANCE, CAPACITY AND RELIABILITY
London, Sept. 14, 2009 – SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced a new line of SanDisk Extreme® Pro™ CompactFlash® memory cards, setting a new standard for fast, reliable, high-capacity memory cards designed for professional photographers. SanDisk Extreme Pro CompactFlash cards feature a new SanDisk® Power Core Controller™, an advanced memory controller that enables lightning-fast read and write speeds of up to 90MB/s*1, doubling the performance from previous SanDisk high-end cards. The cards are shipping worldwide now with capacities ranging from 16 gigabytes (GB)*2 to 64GB.
“The new SanDisk Extreme Pro CompactFlash line is the direct result of SanDisk’s passion, commitment, and break-through engineering innovation to provide best-in-class flash memory cards for professional photography,” said Eric Bone, vice president, retail product marketing, SanDisk. “The SanDisk Power Core Controller delivers unmatched write speed and reliability, providing photographers with a spectacular combination of performance, capacity and peace of mind that images are safely stored.”
SanDisk develops its flash controllers and memory chips together, allowing the company to perfectly match and fine-tune the two technologies throughout the testing process, resulting in high-performance products with industry-leading endurance. The SanDisk Power Core Controller brings numerous benefits to the SanDisk Extreme Pro CompactFlash cards, including:
Professional-Grade Memory: “Professional-grade memory cards play an important role in producing optimal results from Nikon’s high performance Digital SLR cameras,” said Mr. Sasagaki, general manager, marketing department, Nikon Corporation. ”The SanDisk Extreme Pro CompactFlash card’s 90MB/s read and write speeds will boost overall DSLR performance and help photographers get the most out of our cameras.”
The SanDisk Extreme Pro CompactFlash cards’ 16 to 64GB capacity range offers the storage space needed to allow extended shooting sessions without having to reload, while the cards’ 90MB/s read/write speeds ensure that professionals can transfer their data quickly. This unique combination of speed and capacity makes the new line of cards well suited for professional usage models involving large amounts of data and tight deadlines.
“As a professional sports photographer, I rely on a speedy camera and high-performance SanDisk Extreme Pro cards to capture as many images as possible within a few seconds using continuous burst mode,” says Jeff Lewis, professional photographer and member of the SanDisk Extreme Team. “How fast you can download and edit images from the cards makes a big difference when it comes to getting sports images distributed. The first images out of the media room tend to be the ones that get picked up. Speed really counts for getting selected by the top photo editors.”
Renowned for their world-class durability, SanDisk Extreme cards guarantee operation at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). SanDisk Extreme Pro CompactFlash cards feature RTV Silicone coating for added protection against moisture and humidity. The cards can withstand accidental drops of up to nine feet, and carry a lifetime limited warranty*3.
SanDisk Extreme Pro CompactFlash cards are fully compatible with any camera, card reader or other device that supports CompactFlash cards*4. The SanDisk Extreme Pro ExpressCard™ Adapter is optimised to take advantage of the SanDisk Extreme Pro CompactFlash card’s up to 90MB/s read speed. The reader carries an MSRP of $49.99 and will be available in late October on SanDisk.com and at select retailers.
SanDisk is also introducing new SanDisk Extreme CompactFlash cards at increased performance of previous SanDisk Extreme III CompactFlash cards. The new SanDisk Extreme and SanDisk Extreme Pro cards represent the step beyond SanDisk Extreme III and SanDisk Extreme IV cards, respectively.
Pricing and Availability *1 Up to 90MB/s read/write. Based on SanDisk internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X=150KB/sec.
SanDisk launches world’s fastest 32GB SDHC card
From dpreview.com
Press Release: MA, Sydney, June 25, 2009 – SanDisk Corporation (NASDAQ:SNDK), the global leader in flash memory cards, today introduced the fastest 32-gigabyte (GB)* SDHC™ card on the market.The 32GB SanDisk Extreme® SDHC™ card at up to 30 megabytes per second (MB/s)** read and write speeds combines industry-leading performance with massive storage capacity, helping digital photography enthusiasts utilize the advanced features of today’s DSLR cameras.
“The market for entry to mid-level DSLR cameras is growing, and SDHC is becoming the de-facto card format for these devices,” said Susan Park, director, retail product marketing, SanDisk.“Our card’s 32GB of storage and up to 30MB/s read & write speeds enable DSLR users to shoot without worrying about storage or speed limitations. SanDisk Extreme SDHC cards provide consumers with a more enjoyable user experience, letting them focus on what is really important – the images that they are capturing.”
Lightning-Fast Write Speed Captures Images Quickly The 32GB SanDisk Extreme SDHC card adheres to the SD Association’s new Class 10 specification, which exceeds requirement for today’s high definition (AVCHD) video recording. The card offers a sustained write speed fast enough to ensure high-definition video recording and capacity capable of storing 160 minutes of full HD 1920×1080 pixels at 24Mb/s data transfer rate.
Big Files Require Big Storage RAW images demand up to ten times as much storage space as regular JPEG images, and when taken in rapid succession during burst mode can quickly fill smaller storage cards. The 32GB SanDisk Extreme SDHC card can store up to 2500 RAW*** images, providing photographers with piece of mind and confidence that they will not run out of space for their images.
Renowned for their world-class durability, SanDisk Extreme SDHC cards guarantee operation at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). SanDisk Extreme SDHC cards are fully compatible with any camera, card reader or other device that supports SDHC cards.
When placed in SanDisk’s new ImageMate® Multi-Card USB 2.0 reader/writer, the SanDisk Extreme SDHC card transfers images and video to a computer at rates of up to 30MB/s. The card’s fast data transfer rates enable photographers operating under tight deadlines to maximize critical workflow and enter post production as quickly as possible.
Class 10 Performance Sets a New Standard Availability: *1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
SanDisk announces upgraded CF cards
From dpreview.com
COLOGNE, GERMANY September 23, 2008 - SanDisk today announced that it is now shipping an upgraded family of SanDisk Extreme® IV CompactFlash®(CF) memory cards to better meet the needs of professional digital photographers. The entire series of SanDisk Extreme IV high-performance memory cards has received a 12.5-percent speed boost up to 45 megabytes per second (MB/s) 1 and the newly-released 16-gigabyte (GB) 2 card is twice as large as previous capacities. The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 5.1, Stand A20.
SanDisk Extreme IV CompactFlash 45MB/s (300X) memory cards offer advanced technologies that are fully compatible with all CompactFlash cameras including the latest UDMA-enabled cameras. SanDisk Extreme IV CF cards have undergone internal testing with many leading manufacturers’ cameras and DSLRs, such as Canon’s EOS series, Nikon’s D300 and D3 cameras, the Sony Alpha A700, and the Olympus E500 and E3 cameras. Depending on the camera used, the increased performance of the SanDisk Extreme IV memory card line may help reduce the delay between shots, enabling photographers to take more photos overall. The high-speed cards let all photographers save time and improve their workflow with faster card-to-computer data transfer speeds.
Rob Galbraith, a professional photographer and an independent digital imaging reviewer, tested the 16GB SanDisk Extreme IV memory card and released his review on www.robgalbraith.com. Following performance testing with the Nikon D700 and Canon EOS-1Ds Mark III digital cameras, Rob states that the 16GB SanDisk Extreme IV card offers the fastest write speed of any card at the 16GB capacity. He adds that such top-line performance can be expected when using the card with most or all current Canon and Nikon digital SLRs.
The new high-capacity, high-performance SanDisk Extreme IV CompactFlash cards are “The new 16GB SanDisk Extreme IV CompactFlash card at 45MB/s demonstrates SanDisk’s commitment to providing serious photographers with the high performance they require,” said Susan Park, director of consumer product marketing for SanDisk’s performance cards. “Our goal is to help photographers maximize their productive output by equipping them with cards that offer ample storage space and fast data transfer rates.”
“Hasselblad and SanDisk have a long working relationship in advancing digital photography,” said Christian Poulsen, the CEO of Hasselblad. “The 16GB SanDisk Extreme IV card’s increased storage capacity and high speed deliver the performance required to optimize our Hasselblad digital backs and H3D digital cameras for professional-grade uses.”
SanDisk Extreme IV cards carry a lifetime limited warranty and hold the industry’s widest guaranteed operating temperature range, from 13F (minus 25C) to 185F (plus 85C). Finally, Extreme IV CF cards can transfer data from card to computer using a SanDisk Extreme FireWire reader (sold separately), which helps speed up workflow by transferring large image files through the computer’s FireWire port at a speed of up to 45MB/s.
Pricing and Availability COLOGNE, GERMANY. September 23, 2008 –The recent release of Canon’s EOS 5D Mark II DSLR camera represents an emerging trend in digital imaging: the convergence of high-megapixel still photograph and High Definition (HD) video capture in a single digital single-reflex lens (DSLR) camera and the need for large-capacity memory cards to support these added capabilities. With flickr.com now allowing users to post 90 second videos, or “long photos” as they are called, the DSLR video movement has definitely arrived. Canon’s new DSLR camera enables enthusiasts to take professional-grade photos and video, while SanDisk (NASDAQ:SNDK) memory cards provide the robust capacity required to store the resulting data.
The groundbreaking addition of HD video capturing capabilities in a DSLR camera opens up whole new avenues of creative expression for users. Point and shoot digital cameras have been able to shoot video for some time, but HD video-enabled DSLRs take such innovation to another level. DSLR cameras offer users increased versatility with the ability to film using a wide variety of lenses. Now video enthusiasts can use a fisheye lens during one shot in order to capture wide hemispherical images, and a telephoto lens during another shot for close ups.
RAW images consume up to 10 times as much space as regular JPGs, making an afternoon’s worth of wedding photos or using burst mode at sporting events a memory-intensive affair. The new 32-gigabyte1 (GB) SanDisk Extreme® III CompactFlash® (CF) card enables photographers to shoot in RAW for extended periods of time without worrying about running out of storage space.
Featuring 16:9 Full HD video capture at 1920 x 1080 pixels and 30 frames-per-second (fps), Canon’s EOS-5D Mark II DSLR demands a memory card with the storage capacity required to make such filming both possible and enjoyable. At a whopping 32GB, the latest addition to the award-winning SanDisk Extreme III Compact Flash line can store over an hour and a half of video at full HD resolution. With a 30 megabyte-per-second2 (MB/s) write speed, SanDisk’s card can transfer 32GB of content to a computer in a little over 15 minutes.
“The Canon EOS-5D Mark II highlights the newest trend in DSLRs which is to combine high-quality still photography with full HD video,” said Susan Park, director of product marketing at SanDisk. “This is truly a remarkable camera that takes full advantage of the SanDisk Extreme family of high-performance and large-capacity memory cards.”
The SanDisk Extreme III family includes CompactFlash cards that range from 4GB to 32GB as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™ cards that recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry’s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C)
32GB SanDisk Extreme III CompactFlash Card
From dpreview.com
Pre-Photokina 2008: SanDisk has announced a 32GB version its Extreme III CompactFlash Card. It offers a read and write speed of 200x (30 MB/s), supporting the new generation of high-resolution DSLRs. Priced at $299; it will be available in the month of October.
Press Release: Whopping Capacity and Increased Performance Make New Card Ideal for Use in Professional Video Cameras
MILPITAS, Calif. September 11, 2008 – Who says big cards can’t be fast? SanDisk Corporation today announced the 32-gigabyte (GB)1 SanDisk Extreme® III CompactFlash® (CF) card, the latest addition to its award-winning SanDisk Extreme III line. Combining world-class storage capacity with fast data transfer rates, SanDisk’s new memory card is designed to meet the demands of professional digital videographers and photographers. For many cards, an increase in storage capacity often comes at a cost to speed, but the 32GB SanDisk Extreme III CF card at 30 megabytes per second (MB/s) offers customers the best of both worlds.
SanDisk’s New Card Caters to Video Professionals Reinforcing SanDisk’s position as a leading innovator of flash memory technology, the 32GB SanDisk Extreme III CF card provides increased capacity for longer-duration filming, and its 30MB/s (200x) read and write speeds 2 enable users to record and transfer content quickly and reliably, thus maximizing critical workflow. These complementary features make the new card especially attractive to field producers and camera crews who typically operate under tight deadlines.
“The 32GB SanDisk Extreme III CompactFlash cards are a great fit for our Infinity DMC 1000/10 and DMC 1000/20 camcorders,” said Scott Sheehan, director of marketing for new and emerging markets at Thomson. “Our customers want a choice in media that meets the needs of their file-based workflows. Solid state memory provides the fastest access to such content, and with SanDisk CompactFlash it’s also affordable. Using SanDisk’s 32GB Extreme III CompactFlash card, our customers can record more than 80 minutes of 100 MB/s, 10-bit, 4:2:2 HD video at the high performance needed for today’s professional video applications.”
The 32GB SanDisk Extreme III CF memory card will be featured at the Thomson Grass Valley booth at the International Broadcasting Convention (IBC) in Amsterdam Sept. 12-16. Thomson will showcase its line of professional camcorders in conjunction with SanDisk’s new 32GB card, and demonstrate the practical applications of the card’s increased storage capacity and speed.
Increased Storage Capacity Proves Advantageous to Photographers The 32GB SanDisk Extreme III CF card benefits professional photographers, who often shoot strictly in RAW format. RAW images demand up to ten times as much space as regular JPG images. Photographers often use continuous shooting mode during high-action situations such as sporting events or theatrical performances, and the high resolution photos add up quickly.
All SanDisk Extreme III CF cards from 4GB to 32GB, as well as the new SanDisk Extreme III SDHC™ and SanDisk Extreme III Memory Stick PRO HG DUO™, recently received a 50 percent speed increase from 20MB/s to 30MB/s. Renowned for their world-class durability, SanDisk Extreme III CF cards possess the industry’s widest guaranteed operating temperature, ranging from minus 13F (minus 25C) to 185F (plus 85C).
Pricing and Availability
Sandisk Extreme III 8GB bundle
From dpreview.com
Sandisk today announced the imminent availability of its highest capacity Extreme III SDHC card to date. The 8GB media is bundled with a free Sandisk MicroMate USB 2.0 reader worth $20 and is a class 6 SDHC device guaranteeing write speeds of 6MB/s or faster. The pair are expected to ship within 30 days and will retail for around $179.99.
Press release: Increases Storage for Still Images and Video Clips
NEW YORK, N.Y., OCTOBER 17, 2007 – More capacity and fast transfer speeds are the chief benefits of the SanDisk Extreme® III 8-gigabyte (GB) (1) SDHC™ (SD High-Capacity) flash memory card, which was introduced today by SanDisk Corporation (NASDAQ: SNDK). This and other imaging products from SanDisk will be displayed in Booth 1808 at PhotoPlus 2007 International Conference & Expo, which opens Thursday at Jacob K. Javits Convention Center. The 8GB SDHC card will be packaged with a SanDisk MicroMate™ USB 2.0 Reader – a $20 value – so that users have a one-stop solution for capturing, storing and transferring their images. The bundled card and reader are expected to ship within the next 30 days to U.S. retailers at a suggested price of $179.99. It will also be available in Europe.
An 8GB SanDisk Extreme III SDHC card can store more than 4,000 high-resolution pictures or up to 16 hours of MPEG 4 video (2). The card has a read/write speed of 20 megabytes per second, thus providing rapid downloads to a personal computer.
“With the introduction of more cameras that can use SDHC, including the Nikon D80 and the Canon EOS-1D Mark II, the SanDisk Extreme III card is an ideal choice for those who want maximum dependability, durability and fast download speeds,” said Tanya Chuang, SanDisk’s director of retail product marketing for global imaging. “Also, since many of these cameras have extended video capabilities, the 8GB capacity provides users with storage for longer movie clips.”
The SDHC format is designed to allow for capacities greater than 2GB, but devices must be SDHC compatible in order to work with SDHC memory cards. For video applications, SanDisk Extreme III SDHC cards have a speed rating of Class 6, the highest available SDA speed class, meaning that they have a minimum continuous data transfer rate of 6MB/second (3).
All SanDisk Extreme III cards offer ESP Technology to streamline data transfer, RescuePRO® software to recover accidentally deleted files and images, a dedicated technical support telephone hotline and a limited lifetime warranty. The cards are designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius), high altitudes and other demanding situations.
SanDisk’s ultra-portable, high-performance MicroMate SDHC Reader can rapidly move images from an SDHC card to a personal computer. It also reads standard SD as well as SDHC flash memory cards. The reader is being bundled with the 8GB SanDisk Extreme III SDHC card at no extra cost.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.
(1) 1 gigabyte (GB) = 1 billion bytes.
SanDisk launches ExpressCard adapter
From dpreview.com
SanDisk today launched a speedy card reader for ExpressCard-equipped notebook computers. The SanDisk Multi Card ExpressCard™ Adapter, to give it its full name, is compatible with SD and Memory Stick Duo form-factors (and all current variants of these) but omits full-size Memory Sticks. It should reach North American stores sometime in Sept 2007 for around $29.99. European pricing is yet to be announced.
Press release: BERLIN, GERMANY, August 31, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today launched the SanDisk Multi Card ExpressCard™ Adapter, offering fast transfer speeds from memory cards to notebook computers without the need to carry cables or external card readers. The announcement was made at IFA, the world’s largest consumer electronics show, where SanDisk is exhibiting at Booth 130, in Hall 15.1 of Messe Berlin, through Sept. 5.
The new adapter fits into the ExpressCard slot now found in most new notebook computers, and accepts six card formats: SD™, SDHC™, MultiMediaCard™, MMCplus™, Memory Stick Duo™, Memory Stick PRO Duo™ and Memory Stick PRO-HG Duo™. Many competing ExpressCard adapters only accept the full size Memory Stick format, running counter to the swing in market momentum toward the smaller Duo form factor.
“With the SanDisk Multi Card ExpressCard Adapter, we’re supporting the rise of the ExpressCard slot in notebook computers,” said Matthijs Hutten, Senior Product Marketing Manager at SanDisk. “We expect ExpressCard to completely replace the PC Card standard in the near future, so offering an ExpressCard adapter which integrates many popular card formats is a natural move for SanDisk.”
For notebook computers without embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter is an easy system upgrade. Users only need to pop the card into the ExpressCard slot – there is no software to install, with no external cables or hardware required. To transfer data, users simply take a memory card out of a device such as a digital still or video camera, an MP3 player, a portable game player or a mobile phone and insert the card into the adapter.
Even for notebook computers with embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter can be useful. Embedded slots today don’t always support the new SD High Capacity (SDHC) format or the Memory Stick PRO Duo form factor, requiring users to carry an external reader. SanDisk’s new adapter offers native SDHC and Memory Stick PRO Duo support.
Pricing and Availability
SanDisk doubles Ultra II capacities
From dpreview.com
SanDisk today announced the availability of higher capacities in its Ultra II range of flash media with 4GB SDHC Plus and 8GB Memory Stick PRO DUO cards. The SDHC follows SanDisk’s clever and useful two-in-one design with integrated USB connector for effortless data transfer. Worldwide availability is expected by October 2007.
Click here for further information
Press release: BERLIN, GERMANY, August 31, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today introduced two new capacities in its high-performance SanDisk Ultra® II line: a 4-gigabyte (GB)* SDHC™ Plus card and an 8GB Memory Stick PRO Duo™ card. The announcement was made at IFA, the world’s largest consumer electronics show, where SanDisk is exhibiting at Booth 130, in Hall 15.1 of Messe Berlin, through Sept. 5.
Both cards offer fast read and write speeds of 10 megabytes per second** (10MB/sec), reducing the waiting time between camera shots and the download time when transferring photos and video to a computer.
“With video recording becoming a standard feature on digital still cameras, memory cards need more capacity and speed to capture not only high-quality photos, but also video” said Susan Park, senior product marketing manger for SanDisk Ultra II cards. “Our SanDisk Ultra II line of high-capacity memory cards provides increased storage and speed to meet the growing demands of digital photography, so consumers can capture, preserve, and relive their most precious moments.”
“High-resolution digital still cameras and high-definition video camcorders using flash memory are changing the way people capture their memories,” said Ron Glaz, program director for digital capture devices and photofinishing research at IDC. “But the extra clarity and detail of these images require significant increases in the speed and storage of flash memory, creating demand for capacities such as 4GB and 8GB that would have seemed outlandish a few years ago.”
Beyond speed and capacity, the 4GB SanDisk Ultra II SDHC Plus card offers both SD™ and USB functionality in one card. Designed with SanDisk’s unique, patented Hinge Lock technology, the card may be inserted into a USB port on any computer. This two-in-one SD-plus-USB feature eliminates the need to carry cables or card readers to transfer photos and videos from cameras or camcorders. Despite its small size, the hinge is sturdy – having survived more than 10,000 open-close cycles in SanDisk’s durability testing.
The 8GB SanDisk Ultra II Memory Stick PRO Duo is designed for recording high-definition videos and high-resolution still images on Sony digital cameras and camcorders.
Pricing and availability
Sandisk opens the throttle on its fastest cards yet
From dpreview.com
Sandisk has introduced its new ‘Ducati Edition’ range of high speed flash memory cards, inspired by its sponsorship of the Ducati Corse MotoGP team. Available in CompactFlash and SDHC formats with capacities of 4 and 8 GB for the CF and 4GB for the SDHC, the new media are Sandisk’s fastest yet – claimed to reach speeds of 45 and 20 MB per second respectively. The SDHC card is of Sandisk’s ‘Plus’ design incorporating a USB plug into the body of the card which is protected by a hinged section of the shell – until now this feature has been limited to the Ultra II range.
Click here for further information
Press release: MILPITAS, CALIFORNIA, JULY 18, 2007 – Borrowing from the lightning-fast speeds, precision engineering and colorful style of international motorcycle racing, SanDisk® Corporation (NASDAQ:SNDK) today launched a line of turbo-charged flash memory cards – the SanDisk Extreme® Ducati Edition CompactFlash® and the SanDisk Extreme Ducati Edition SD™ Plus. Both have the quickest read/write times of the SanDisk portfolio*1 and represent the company’s ultimate performance products for digital photographers.
The announcement was made during a press conference at SanDisk headquarters on the eve of the U.S. Grand Prix MotoGP race on July 22 at Laguna Seca in Monterey, California. Present for the launch were Casey Stoner of Australia, a Ducati competition rider who is currently ranked number one in the international MotoGP circuit, and teammate Loris Capirossi of Italy.
The SanDisk Extreme Ducati Edition cards are the result of a sponsorship and marketing relationship between SanDisk and Ducati Corse, the racing arm of Italy’s famed Ducati motorcycle company. The line-up consists of 4- and 8-gigabyte*2 (GB) capacities for the SanDisk Extreme Ducati Edition CompactFlash card and 4GB for the SanDisk Extreme Ducati Edition SD Plus card. The latter features a snap-open connector that enables the card to be plugged in directly to the USB port of a personal computer without requiring a cable or reader. Distinctive bright red labels and packaging bear images of Ducati MotoGP racers and the Ducati Corse emblem.
“With the SanDisk Extreme Ducati Edition cards, we have reached a new threshold of speed – 45 megabytes per second for the CompactFlash cards and 20MB/sec*1 for the SD Plus card,” said Tanya Chuang, director of worldwide retail product marketing for the high performance imaging market at SanDisk. “These speeds allow for fast transfers of images from the cards, and are especially useful for professional photographers in their work-flow environments.”
The SanDisk Extreme Ducati Edition CompactFlash card is twice as fast as the SanDisk Extreme III card and is 5MB faster than the new SanDisk Extreme IV card, she added.
SanDisk’s relationship with Ducati Corse, which was launched in January, “takes the marketing of our memory products into a new dimension,” said Wes Brewer, vice president of SanDisk’s Cards and Accessories Division. “Ducati is on the leading edge of motorcycle design and performance, and SanDisk is the world leader in flash memory cards. Both companies share a passion for speed and for pushing the envelope of technology. We feel that SanDisk’s new products will resonate not only with photographers but also with the millions of Ducati and MotoGP fans around the world,” he added.
SanDisk is currently rolling out a worldwide merchandising and marketing campaign that leverages the Ducati MotoGP sponsorship.
Initial distribution is planned for August in North America and Europe, with the cards available through photo specialty stores, high-end niche retailers, high-end department stores, Ducati network shops and other outlets, including on-line. Suggested retail prices are $164.99 for the 4GB CompactFlash card, $314.99 for the 8GB CompactFlash card and $129.99 for the 4GB SD Plus card. They will also be available for pre-order on the SanDisk website at www.sandisk.com/Ducati.
Alessandro Cicognani, marketing and licensing manager of Ducati Corse, noted that SanDisk is one of only a handful of Ducati licensing partners. “This combination of performance, cutting-edge technology and design is a perfect fit for both companies,” he said.
The SanDisk Extreme brand, introduced in 2003, has received awards and accolades worldwide. Apart from faster speeds, SanDisk Extreme cards also are highly durable and can resist extremes of temperature, from well below freezing (minus 13 degrees Fahrenheit or minus 25 degrees Celsius) to near boiling (185 F/85C)*3. Both of the SanDisk Extreme Ducati Edition cards come with RescuePROas ® Deluxe recovery software CD, enabling users to retrieve accidentally deleted images or files.
Because SanDisk Extreme CompactFlash cards are faster than the transfer rate supported by traditional card readers, SanDisk offers the optional SanDisk Extreme FireWire Reader, which supports FireWire 400 and 800 connectivity on recent versions of both the Windows and Mac operating systems.
Along with the memory cards, SanDisk today also announced the SanDisk Extreme Ducati Edition USB Flash Drive, a 4GB device that has a read/write speed of 20MB/sec*1 and embodies the styling of a Ducati motorcycle. (See separate press release).
Ducati, founded in 1926, is one of the world’s best-known names in performance motorcycles. Emphasizing unique engine features, innovative design, advanced engineering and overall technical excellence, Ducati motorcycles have won 14 of the last 16 World Superbike Championship titles – more individual victories than the competition put together. Since 2003, Ducati also has been a leader in the MotoGP World Championship circuit.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California and has operations worldwide, with more than half its sales outside the U.S.
SanDisk and Sony announce SxS memory card
From dpreview.com
SanDisk and Sony have jointly today announced the new SxS memory card format designed for professional camcorders. This new format is essentially the definition of a PCI Express memory card, it’s the same size and has the same interface. Initially announced in 16 GB capacity we wouldn’t be surprised to see this doubling within a few months (such is the pace of flash memory development). Although not strictly digital photography related (yet) this format may well be of interest to developers of professional medium format backs and other specialized cameras.
Press Release: SxS™ offers high capacity and high-speed data transfer
LAS VEGAS, NEVADA, April 15, 2007 — SanDisk® Corporation (NASDAQ: SNDK) and Sony Corporation today announced that the two companies have agreed to a Memorandum of Understanding (MOU ) with the intention of developing the SxS™ (S-by-S) memory card specification, with high-speed transfer technology compliant to the ExpressCard™ industry standard. The SxS™ memory card specification uses flash memory and complies with the ExpressCard™ industry standard, and the card connects directly to computer systems through the high-speed PCI-Express™ bus. ExpressCard™ has been rapidly adopted by PC manufacturers to replace the legacy PC Card™ form factor, giving the SxS™ memory cards broad support in post-production hardware. Sony will adopt this high-speed SxS™ memory card specification in its “XDCAM EX™“ series professional camcorders. SxS™ memory cards from SanDisk and Sony are expected to be available later in 2007.
Benefits
“Sony and SanDisk share the goal of providing leadership in high-performance, high-capacity recording solutions for professional video,” said Eli Harari, Chairman and CEO of SanDisk. “I am proud of the close cooperation we have had with Sony over the years, and I look forward to the exciting new products that SxS™ memory cards will enable.” Yutaka Nakagawa, Executive Deputy President and Corporate Executive Officer of Sony Corporation, said: “Sony has successfully collaborated with SanDisk Corporation in promoting the Memory Stick formats. Significant milestones have been the Memory Stick PRO format in 2003, the Memory Stick Micro in 2005 and Memory Stick PRO-HG in 2006. I am delighted by today’s joint announcement of this new technology, which expands our collaboration to a new area, the professional video market, offering great benefits to users in this field. With the introduction of this SxS™ memory card, we will seek to expand its use throughout professional video applications to enable highly efficient workflow systems.”
SanDisk standard SDHC range to reach 8GB
From dpreview.com
SanDisk today announced that from next month 8GB will be the highest capacity available in its standard range of SDHC media cards. Previously restricted to the premium ‘Ultra II’ line, the lower cost and speed of the new cards make them ideal for owners of the latest crop of high-resolution compact digital cameras. As with the Ultra II, SanDisk will bundle an SDHC reader with the card.
Press Release: HANNOVER, GERMANY, Mar. 16, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today introduced an 8-gigabyte (GB)1 SD™ High Capacity (SDHC™) card—the highest capacity now available in the SD format. The new card, which SanDisk is showing in Hall 23, Stand B28, at the CeBIT show here, holds more than 4,000 high-resolution pictures, as many as 2,000 digital songs or up to 15 hours of MPEG 4 video2.The 8GB SDHC card will come bundled with a SanDisk MicroMate™ USB 2.0 reader at no extra charge. SDHC cards require an SDHC-compatible reader, so providing the MicroMate reader with the card ensures that users will be able to connect the card to their computers. The MicroMate reader also works with standard SD cards. “As consumers add more digital entertainment and memories to their lives — especially when they start shooting video with a digital still camera or digital camcorder — they need more storage capacity in flash memory cards,’’ said Susan Park, retail product marketing manager at SanDisk. “The new 8GB SDHC delivers twice the capacity of what was previously our biggest SD card — the 4GB SDHC — introduced just eight months ago.” SDHC is the new designation for cards in any SD format larger than 2GB that adhere to the new SD 2.0 specification. Previous specifications for SD cards limited capacity to 2GB, while SDHC supports capacities up to 32GB. The specification was developed by the SD Association, an industry standards organization, which also defined three classes for speed and performance capabilities. The 8GB SDHC card adheres to the SD Speed Class 2 rating, which guarantees a minimum data-transfer rate of 2MB/sec3. SDHC cards are not backwards compatible — they will only work in devices with SDHC card slots. “SanDisk is including a MicroMate USB 2.0 reader free with every 8GB SDHC card to make sure that users have no trouble transferring files between the card and their computers,” said Wes Brewer, SanDisk’s vice president for consumer products marketing. “More than 30 digital still cameras and digital camcorders from Canon, Casio, Nikon, Panasonic, Pentax and Sanyo are already SDHC-compatible. We expect that SDHC will soon spread to digital music players, mobile phones and other personal electronics, making the 8GB SDHC card a versatile tool for moving around lots of photos, music and video.” The 8GB SDHC card with MicroMate USB 2.0 reader will be available in April in the United States, Europe, the Middle East and Africa. The bundle will be available in Japan and elsewhere in Asia later in the second quarter. In the United States, the bundle will carry a manufacturer’s suggested retail price of $189.99. For additional information on the SDHC format, please visit SanDisk’s website:
New additions to Sandisk Extreme III range
From dpreview.com
Sandisk is expanding its range of Extreme III media with new 4GB SDHC™ and Memory Stick PRO Duo™cards. The SDHC is rated as ‘Class 6′ which guarantees a minimum sustained write speed of 6MB/s, although Sandisk say it is capable of 20MB/s. It will also be bundled with a MicroMate™ USB 2.0 reader, ensuring compatibility with the new standard. The Memory Stick PRO Duo™ card is said to have a sequential read/write rating of 18MB/s.
Press Release: New Pro-Level Memory Cards In SDHC and Memory Stick PRO Duo Formats LAS VEGAS, NEVADA, Mar. 8, 2007 – Ready for the newest digital still cameras and camcorders, SanDisk® Corporation (NASDAQ: SNDK) today expanded its award-winning SanDisk Extreme® III pro line with a 4-Gigabyte (GB)1 SDHC™ (SD High Capacity) Class 6 memory card and a 4-Gigabyte Memory Stick PRO Duo™ card. As an added bonus, the SDHC card will be packaged with a SanDisk MicroMate™ USB 2.0 Reader – a $20 value – so that users have a one-stop solution for capturing, storing and transferring their images. The announcement was made at the Photo Marketing Association (PMA) show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall. A 4GB SanDisk Extreme III card can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video2. “The SanDisk Extreme III line has become a best-of-class standard for professional photographers who demand speed, durability and reliability,” said Tanya Chuang, SanDisk’s director of retail product marketing, global imaging market. “Now we’re raising the bar again with these new cards. And by including an SDHC-compatible reader with each SDHC card, we’re enabling users to easily transfer images from their cameras to their computers.” Major camera manufacturers, including Canon, Nikon, Panasonic and Leica, have already shipped or announced a variety of pro-level digital still cameras that use the SDHC format, which is designed to allow for capacities greater than 2GB. Consumer-oriented digital still and video cameras that use standard SDHC cards have been available at retailers since last year. Devices must be SDHC compatible in order to work with SDHC memory cards. SanDisk Extreme III cards have won accolades and awards worldwide since their introduction in 2004, and have been used by professional digital photographers from the Winter Olympics to the Sahara Desert. The SanDisk Extreme III 4GB SDHC card has a sequential read/write speed of 20 megabytes (MB) per second3, while the SanDisk Extreme III 4GB Memory Stick PRO Duo card has a sequential read/write speed of 18 MB per second. Both cards are designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius), high altitudes and other demanding situations. SanDisk Extreme III SDHC cards have a speed rating of Class 6, the highest available, meaning that they have a minimum continuous data transfer rate of 6MB/second4. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card. Sony and SanDisk co-developed the Memory Stick PRO format, and SanDisk manufactures its own Memory Stick PRO Duo cards. All SanDisk Extreme III cards offer ESP Technology to streamline data transfer, RescuePRO® software to recover accidentally deleted files and images, a dedicated technical support telephone hotline and a limited lifetime warranty. SanDisk’s ultra-portable, high-performance MicroMate SDHC Reader, which normally retails for $19.99, meets the new SDA 2.0 specifications and can quickly move images from an SDHC card to a personal computer. It also reads standard SD as well as SDHC flash memory cards. The reader is being bundled with the 4GB SanDisk Extreme III SDHC card at no extra cost. Suggested Pricing and Availability SanDisk Extreme III SDHC Bundle SanDisk Extreme III MSPD For additional information on SDHC, please visit SanDisk’s website: What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf SDHC product information: http://www.sandisk.com/sdhc/ 1 1 gigabyte (GB) = 1 billion bytes. 2 Approximations based on compressed JPEG images on a 5MP camera (pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary depending on camera model, resolution and compression.
Sandisk offers 8GB SDHC
From dpreview.com
PMA 2007: Sandisk has today introduced its largest capacity SDHC media to date, packing 8GB into the familiar format. Part of the popular ‘Ultra II’ range, the new card is given a Class 4 speed rating guaranteeing a minimum sustained write speed of 4MB/s. Sandisk has also chosen to bundle an SDHC reader with the card. This is a nice gesture on their part as older devices are not compatible with the new standard.
Press Release: Cards Will Be Bundled With Free MicroMate USB 2.0 Reader
LAS VEGAS–(BUSINESS WIRE)–SanDisk® Corporation (NASDAQ:SNDK – News) today introduced an 8-gigabyte (GB)(1) SanDisk Ultra® II SD(TM) High Capacity (SDHC(TM)) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video(2). The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.(3) The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4(4) speed rating.
The SanDisk MicroMate(TM) USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.
“As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices,” said Anna Enerio, retail product marketing manager at SanDisk. “This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value.”
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.
(1) 1 gigabyte (GB) = 1 billion bytes.
SanDisk Extreme III 12 & 16GB CompactFlash
From dpreview.com
Press Release: Large Capacities, High Reliability and High Performance, Ideal For Digital SLRs & Broadcast-Quality Camcorders
COLOGNE, GERMANY, Sep. 26, 2006 – SanDisk Corporation (NASDAQ:SNDK) today introduced the 12- and 16-gigabyte (GB) SanDisk Extreme ® III CompactFlash ® cards to its award-winning Extreme III performance line, making these the highest capacity cards in the world. The new high-performance, large-capacity cards are ideal for professional photographers who shoot RAW or high-resolution JPG files and need the performance, reliability and capacity to capture these large files.
The new SanDisk Extreme III CompactFlash cards can also be used with the Grass Valley ™ Infinity Series Digital Media Camcorder, the first camcorder introduced in the broadcast industry that uses non-proprietary, removable, solid-state flash memory cards as recording and playback media.
The new cards will have minimum write and read speeds of 20 megabytes per second (MB/sec.) and will ship to photo retailers by the end of the year. The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 6, Stand D78/E79.
“The beauty of using large capacity cards like the 12- and 16GB SanDisk Extreme III cards is the freedom to shoot without worrying about filling up the card,” said Jonathan Torgovnik, contract photographer for Newsweek magazine and international freelance photographer. “I shoot in RAW mode almost exclusively and the large files can fill up a card very quickly. Having a large capacity card lets me focus on what I love to do—take pictures.”
Tanya Chuang, SanDisk’s senior retail product marketing manager, said, “The SanDisk Extreme III line combines exceptional performance and reliability with large capacities to provide an ideal storage solution for professional photographers that meets their shooting and workflow requirements. We believe that SanDisk will continue to be the preferred choice by professional photographers based on our capacity and performance advantages as well as our commitment to the digital photography market as a whole.”
SanDisk Extreme USB 2.0 Readers Improve Workflow
While the speed of the card is important for in-camera performance, card-to-computer transfer rates are becoming an increasingly important workflow consideration. The time it takes to transfer images to a computer can be a bigger bottleneck now that card capacities have expanded into the multi-gigabyte range. The SanDisk Extreme USB 2.0 reader is designed to transfer images as quickly as possible.
SanDisk Extreme III cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing) technology that combines advanced NAND flash memory chips and controller designs, 32-bit RISC processing and leading edge algorithms for an architecture that streamlines every aspect of read and write data transfer operations.
In addition, SanDisk works closely with major camera manufacturers to ensure speed and compatibility. The ESP architecture effectively removes the card as the bottleneck in data storage applications.
SanDisk Extreme III cards have the industry’s widest guaranteed operating temperature range from a minus 13F (minus 25C) to a 185F (plus 85C). The cards also include RescuePRO ® software that allows photographers to easily recover accidentally deleted images, lost digital images or data.
Pricing and Availability
SanDisk Extreme III cards are available in CompactFlash, Memory Stick PRO Duo ™ and SD ™ card formats. Suggested retail prices for the two new capacities are:
SanDisk Extreme III 12GB: $779.99 available December SanDisk Extreme III cards carry a 10-year limited warranty in Europe, the Middle SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.
SanDisk 4GB Ultra II SDHC card
From dpreview.com
Press Release: New Cards Include Free MicroMate USB 2.0 Reader
COLOGNE, GERMANY, Sep. 26, 2006 – SanDisk® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB) SanDisk Ultra® II SD High Capacity (SDHC™) card to meet the growing demand for higher capacity storage. The new cards can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video . The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 6, Stand D78/E79.
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 mega-pixel or higher resolution digital cameras or videographers with camcorders that require significantly faster flash storage cards.
The SanDisk MicroMate™ USB 2.0 reader, which normally retails for $19.99, will be bundled with the 4GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.
Anna Enerio, retail product marketing manager at SanDisk said, “The 4GB SanDisk Ultra II SDHC card and MicroMate reader bundle offers high capacity, proven performance and versatility at an exceptional value. We are confident that consumers will find this to be an ideal combination for storage-intensive applications such as digital cameras and video recording.”
The 4GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a completely new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class Rating specification which defines a minimum sustained transfer speed for SDHC cards.
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices will be able to accept the new SDHC cards. SanDisk differentiates its new cards with the new SDHC logo on the card and retail package.
Suggested Pricing and Availability
SanDisk 4GB Ultra II SDHC Bundle with MicroMate SDHC (SD 4GB + MicroMate USB 2.0 Reader) $219.99 €123 available October For additional information, please visit SanDisk’s website:
SanDisk Extreme IV CompactFlash cards
From dpreview.com
SanDisk has today announced its new Extreme IV CompactFlash cards and the Extreme Firewire 800/400 reader. These new cards will be available in 2, 4 and 8 GB capacities and are rated as delivering ‘minimum read and write speeds’ of 40 MB/sec. They are also designed to be able to withstand extremes of temperature from -25°C (-13°F) to 85°C (185°F), which will be good news for anyone in the UK at the moment.
Press Release: New Cards Result In Faster Capture of High-Resolution Images and Quicker Card-to-Computer Transfers
NEW YORK, NY, July 19, 2006 – SanDisk Corporation (NASDAQ: SNDK) today introduced the new SanDisk Extreme® IV line of CompactFlashâ digital film cards for professional photographers. The line is targeted at photographers who require the highest possible performance and the largest capacities for their medium format and high-end digital single lens reflex (SLR) cameras. The SanDisk Extreme IV cards are available in capacities of up to 8-gigabytes (GB)* and deliver minimum read and write speeds of 40 megabytes per second (MB/sec.)** making these the fastest flash memory cards in the world. This exceptionally fast card speed is critical when shooting large numbers of high-resolution images.
SanDisk also introduced the new SanDisk Extreme FireWire reader that can transfer images from the SanDisk Extreme IV cards to a computer at up to 40MB/sec. for significantly improved workflow efficiency. These new products were announced at a press conference held today at the NASDAQ Market Site in New York City.
The SanDisk Extreme IV cards are targeted at the professional photographer who needs the absolute highest performance and maximum reliability. The company will continue to offer the SanDisk Extreme III and SanDisk Ultraâ II lines.
“The new SanDisk Extreme IV CompactFlash card and SanDisk Extreme FireWire reader offers photographers a number of key benefits,” said Tanya Chuang, senior retail marketing manager at SanDisk. “First of all, the new cards are twice the speed of the current SanDisk Extreme III cards and offer performance that is ideal for medium format cameras, digital backs and other high-resolution cameras that require the combination of high performance and large capacities. In addition, they are available in industry-leading capacities so that photographers can capture a larger number of RAW or other high-resolution images. Lastly, photographers can quickly transfer gigabytes of images from the card to the computer for greatly increased workflow efficiency, an important consideration when working under deadline pressures.”
Fast Cards Ideal For High-Resolution Digital Cameras
SanDisk Extreme IV cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing) technology that combine fast NAND flash memory chips and controller designs, 32-bit RISC processing and advanced algorithms in an architecture that streamlines every aspect of read and write data transfer operations. In addition, SanDisk works closely with major camera manufacturers to ensure the speed and compatibility of its cards.
Wes Brewer, vice president of consumer product marketing, said, “SanDisk has led the market for high performance/high reliability cards for imaging professionals since the introduction of our original SanDisk Extreme I card in 2003. Our SanDisk Extreme III cards have provided the highest performance in the industry at 20MB/sec., minimum read and write performance for CompactFlash and SD formats, since their introduction in 2004. It’s taken nearly a year and a half for our competition to match that performance level. Now, with the introduction of the SanDisk Extreme IV line at 40MB/sec., we believe that SanDisk will continue to be the preferred choice of professional photographers based on our performance advantage as well as our commitment to the photographic market as a whole.”
Chuang added, “The SanDisk Extreme IV line is the direct result of SanDisk’s passion and continued drive to provide the highest possible performance for professional photographers. On behalf of SanDisk, I would like to personally thank our major partners and leading manufacturers of professional digital cameras such as Canon, Hasselblad, Leaf, Nikon and Phase One. Without their strong support and inputs, development of the SanDisk Extreme IV line would not have been possible.”
Medium format cameras such as the Hasselblad H2D-39 and digital backs, such as the Leaf Aptus family, produce enormous files that must be quickly processed and then saved to the card. Their advanced firmware lets photographers save RAW and high-end JPEG images faster so they can continue to shoot without losing their rhythm.
High-end digital SLRs may also show increased performance with the SanDisk Extreme IV cards.
Christian Poulsen, CEO of Hasselblad, said, “The speed and capacities of the removable storage cards can have a serious impact on the overall performance of Hasselblad cameras. Our most advanced digital camera is the Hasselblad H2D-39, the world’s first 39-megapixel (MP) digital auto-focus camera that can capture one image every two seconds. Using a SanDisk Extreme IV card, the initial burst rate is dramatically improved from 6 frames to 10 frames versus a SanDisk Extreme III card. This is a huge gain that can mean the difference between capturing the shot or not.”
Rob Galbraith, editorial, freelance photographer and publisher of the Rob Galbraith Digital Photography Insights website, said, “The best CompactFlash cards on the market until now are capable of real-world throughput of between 15MB-17MB/second in the best shipping readers we’ve tested. By comparison, the 2GB SanDisk Extreme IV card, when inserted into an Extreme FireWire Reader, tops out at a whopping 38.6MB/second. Given the blazing card-to-computer speed of the Extreme IV CompactFlash cards, the time it takes to transfer a big assignment’s worth of photos is about to be cut significantly.”
Dov Kalinski, general manager of Leaf, part of Kodak’s Graphic Communications Group, said, “Leaf, as a leading supplier of digital camera backs for professional photographers since 1992, has consistently led the market with innovative solutions, quality and ground-breaking speed. Integrating the new SanDisk Extreme IV CompactFlash cards allow us to take a leap forward in terms of mobile storage performance. Our customers will now enjoy increased portability, which is of utmost importance to a significant portion of the market.”
Robert Cristina, manager of professional products at Nikon Europe BV, said, “Nikon has long recognized the importance for photographers to be able to capture high resolution files without compromising speed, and this SanDisk Extreme IV initiative will be wholeheartedly welcomed by customers using our high performance cameras.”
Large Capacities Let You Focus On Taking Pictures
Available in 2-, 4- and 8GB capacities, the SanDisk Extreme IV cards are ideal for photographers who shoot RAW and JPEG images that are typically very large and can quickly fill up a card.
Jonathan Torgovnik, contract photographer for Newsweek magazine, war correspondent and freelance photographer, said, “Many photographers were wary of using cards larger than 1GB because they didn’t want to ‘put all their eggs in one basket.’ While that may have been an issue for some in the past, that attitude is changing very quickly. I always shoot RAW images, so using 4- or 8GB cards is a must. It also lets me concentrate on taking pictures and keeping the momentum going rather than worrying about filling the card after only a few shots.”
Faster Cards And Readers Improve Workflow—The “SanDisk Extreme IV System”
While the speed of the card is important for in-camera performance, card-to-computer transfer rates are becoming an increasingly important workflow consideration. The time it takes to transfer images to a computer can be a bigger bottleneck now that card capacities have expanded into the multi-gigabyte range.
The SanDisk Extreme IV cards and SanDisk Extreme FireWire 800/400reader combine to form a high-speed “system” that dramatically decreases card-to-computer transfer time. Images are transferred at up to the 40MB/sec. speed of the SanDisk Extreme IV cards. For a limited time, the company will offer an introductory bundle pack that includes a 4GB SanDisk Extreme IV CompactFlash card and a SanDisk Extreme FireWire reader.
In the U.S. and Europe, a free 30-day trial version of Adobe® Photoshop® CS2 software is bundled with each SanDisk Extreme FireWire Reader. Photoshop is the professional image-editing standard and leader of the Photoshop digital imaging line, and the software supports both Macintosh and PCs.
Extended Operating Temperature Range For Reliable Use Under Extreme Environmental Conditions
SanDisk Extreme IV cards are designed to withstand the industry’s widest guaranteed operating temperature range from a freezing minus 13◦ F (minus 25◦ C) to a scorching 185◦ F (plus 85◦ C). The cards also include RescuePRO® software that allows photographers to easily recover accidentally deleted images, lost digital images or data. The included software is compatible with both Windows and Mac platforms.
Pricing and Availability
SanDisk Extreme IV CompactFlash cards and new reader will be available at the following suggested retail prices: Capacities US$ Euros, Ex VAT Availability SanDisk Extreme IV CompactFlash 2GB $159.99 €128 July 4GB $319.99 €255 July 8GB $639.99 €509 July Introductory Bundle Pack 2GB Card & Reader $239.99 €197 July 4GB Card & Reader $399.99 €323 July SanDisk Extreme FireWire Reader $79.99 €69 July SanDisk Extreme USB 2.0 Reader $24.99 €22 August SanDisk Extreme IV cards carry a lifetime limited warranty. Photographers who purchase the cards also will have access to a dedicated toll-free number for technical support questions.
SanDisk announce 4.0 GB SDHC card
From dpreview.com
SanDisk has today announced its entrance into the SDHC market with a 4.0 GB SDHC card with a rated ‘Class 2′ which refers to a minimum sustained write speed of 2.0 MB/sec, slightly slower than other recently announced SDHC cards. So far very few products can actually take advantage of these new SDHC cards although we expect to see more news on this front at Photokina in September.
Click here for more information on SDHC (PDF, 206 KB)
Press Release: New Large-Capacity Cards Are Ideal For Digital Video Or Still Cameras; SanDisk Bundles 4GB SDHC Cards With Free MicroMate USB 2.0 Reader
MILPITAS, CA, July 17, 2006 – SanDisk ® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB)1 SD High Capacity (SDHC ™ ) card. The new cards, which support capacities of 4GB and higher, are rated Class 2 for speed and performance and can store more than 2,000 high-resolution pictures, more than 1,000 digital songs or up to 8 hours of MPEG 4 video 2.
The 4GB SDHC card will be bundled with the MicroMate ™ USB 2.0 reader at no extra charge. These new readers work with both SDHC and SD cards. SDHC cards require an SDHC-compatible reader.
SDHC is the new designation for SD cards larger than 2GB that adhere to the SD 2.00 specification, a completely new design that is required for cards and hosts to support 4GB to 32GB capacities. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class Rating specification which defines a minimum sustained transfer speed for SDHC cards 3.
Susan Park, retail product marketing manager at SanDisk said, “Demand for high capacity cards continues to increase as storage-intensive applications such as digital cameras and digital video camcorders capable of taking high-resolution pictures and recording high-quality video clips come into the mainstream.”
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible products will be able to accept the new SDHC cards. SanDisk differentiates its new cards with the new SDHC logo on the card and retail package.
Chris Chute, research manager at IDC, said, “Consumers are beginning to demand next-generation image and video capture features in smaller devices. SDHC, while only supported by a few manufacturers and camera models now, is sure to be adopted by the imaging market as HD video recording and higher-resolution photography necessitates larger capacities.”
Wes Brewer , vice president of consumer product marketing at SanDisk, said, “In order to provide the easiest and most compatible solution for 4GB and larger capacity SDHC cards in the market, SanDisk chose to bundle its new MicroMate USB 2.0 SD/SDHC compatible card reader, which normally retails for $19.99, with this new card. We are confident that our customers will have the best user experience and highest value—dollar for dollar—anyone can offer at this time.”
Price
Delkin shows off its award-winning products
From dpreview.com
Click here to visit Delkin for further information
Press Release: Poway, CA. January 30, 2008 - Delkin Devices, Inc. debuts two DIMA award winning products and seven other new products at the PMA 2008 show in Las Vegas, NV. Delkin was awarded its first DIMA award of 2008 for their new ImageRouter, a four slot CompactFlash reader that enables you to transfer images to your computer from four cards at once. The second DIMA award was given to Delkin for their innovative Dual Universal Battery Charger that charges any two batteries at the same time. Delkin introduced new products in all of its product categories from sensor cleaning, Archival Gold media, memory, power, and accessories.
“It is always exciting when you win awards for your products,” says Eric Richter, Marketing Manager. “However, our mission is to create imaginative products that make photography better. The ImageRouter and Dual Universal Charger make photography better by saving huge amounts of time in the photographer’s workflow.”
ImageRouter Dual Universal Charger SensorScope System – New and Improved
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Capital Online Revenue Introduces Innovate Business Education Techniques
As an alternative to more traditional methods of learning about business and commerce, Capital Online Revenue introduces a new “earn and learn” training program.
Though business colleges remain in great supply, more and more Americans are turning to alternative sources of training and education, particularly during these days of economic upset and uncertainty. The simple truth is that with layoffs so prevalent and incomes so unsteady, investing in a full-time business education simply isn’t a viable option for many entrepreneurs. Instead, they are looking to business training modules that allow for on-the-job training, providing a way to master the tools of the trade even while making a profit. Capital Online Revenue continues to spearhead this movement with the introduction of its new “earn-and-learn” business training techniques.
Different from both traditional business education courses and even other online endeavors, Capital Online Revenue is a service that extends to customers a wealth of resources for learning about online business. What makes Capital Online Revenue services unique, however, is the fact that its training techniques are implemented in real-time. In other words, customers are both learning about online business and establishing their own online business both at the same time.
Though the notion of a make-money-online opportunity is hardly new, the methods being introduced by Capital Online Revenue are unlike anything yet devised by its competitors. What makes this service different is the emphasis it places on its training aspects. Though the long-term goal is for customers to establish their own online business, this comes hand-in-hand with an array of training resources and materials that include not only tutorial videos, but also a unique training component that includes one-on-one coaching from a team of live experts. Capital Online Revenue extends these services through a variety of media, including online chat, e-mail, and phone.
Capital Online Revenue introduction of these features has already met with enthusiasm from its current customer base. The service continues to define its niche, appealing to retirees, stay-at-home-parents, and working professionals who simply lack the time or resources necessary to attend more conventional business classes.
Pre-CES 2011: SanDisk has unveiled the 128GB Extreme Pro, world’s fastest high-capacity CompactFlash card with 100MB/s write speed. The card is designed for cameras with full HD video recording capabilities of up to 50Mbps bit rate and 4:2:2 color sampling, as well as full hi-resolution continuous shooting speeds. The card is available for pre-order from the company’s website at a suggested retail price of $1,499.99.

SanDisk has announced it is shipping its 1 GB Write Once Read Many (WORM) SD memory cards in volume to the Japanese police force. Introduced in 2008 in 128MB capacity, files recorded onto the WORM cards can be stored up to 100 years, and cannot be altered or deleted. The card is aimed at industries where unaltered content is vital such as police investigations, court testimony, electronic voting etc. The SD WORM card is available worldwide, with ‘pricing dependent upon the quantity ordered.’
PMA 2010: SanDisk has released its first SDXC (Extended capacity) memory card in 64GB capacity. It offers Class 4 speed with maximum data transfer speed of up to 15MB/s and complements the release of the many SDXC compatible cameras released this year. The 64GB Ultra SDXC card is currently available online at a retail price of $349.99.

SanDisk has released a series of Extreme Pro CompactFlash cards with the super-fast read and write speeds of up to 90MB/s. The line supercedes the Extreme IV range and will start shipping this week in 16GB, 32GB and 64GB capacities at a MSRP ranging from $300 to $800. The company has also released another line CF and SDHC cards called the Extreme series (replacing the Extreme III series) offering transfer speeds of up to to 60MB/s and 30 MB/s respectively that will be available from 8GB to 32GB with their price ranging from $130 to $375.





SanDisk has introduced the world’s fastest 32GB SDHC card. It reads and writes at speeds of up to 30 megabytes per second and adheres to the new SD Association Class 10 specification. The card can record up to 160 minutes of 1920×1080 pixels HD videos at 24Mb/s data transfer rate. It will start shipping in August.
Photokina 2008: SanDisk has today introduced new Compact Flash cards which offer increased storage capacity and faster read/write speeds. The Extreme III CompactFlash card now comes in a 32GB version with a speed of 30MB/s, and the Extreme IV CompactFlash card now comes in a 16GB version with a speed of 45 MB/s. In addition, the rest of the Extreme IV range has been upgraded to a read/write speed of 45MB/s.




Photokina 2006: SanDisk has today announced the 12GB and 16GB Extreme III CompactFlash cards. With a minimum read/write speed of 20MB/sec, the new high capacity cards are ideal for those shooting in RAW mode or high-res JPG files.
Photokina 2006: SanDisk also announced today the 4GB Ultra II SD High Capacity card that is capable of storing more than 2000 high-res images or up to 8 hours of MPEG 4 video. The 4GB Ultra II SDHC features write speeds of 9MB/sec and read speeds of 10MB/sec and will be sold with SanDisk’s MicroMate USB 2.0 reader.
Delkin showed some interesting new products – and a few familiar ones – at PMA 2008. The ImageRouter is a daisy-chainable four slot CompactFlash reader which is designed to offer the busy professional a more efficient method of transferring large amounts of data from multiple cards. The Dual Universal Charger shouldn’t require much explanation; it has two charging positions and may be adapted to a plethora of different battery designs through the use of customized charging plates. The SensorScope inspection and cleaning solution gets an overhaul for 2008 and for those to whom exterior condition is as important as the image itself the Snug-it Pro camera skin range will keep easily-damaged casings from attracting knocks and scrapes. Media-wise, Delkin now has SSD (Solid State Drive) hard-drive replacements in ExpressCard 34 format and capacities of 4, 8 or 16 GB. Additionally flash media is now available in 16 GB capacity as 305x CF or Class 6 SDHC. Last but not least, there are new Pop-up LCD shades for the Canon EOS 40D.
Snug-it Pro
ExpressCard SSD – 4GB, 8GB, and 16GB
16GB CompactFlash UDMA & 16GB SDHC
Pop-Up Shade Canon 40D