Product Marketing Manager

Press Release:

SANDISK EXTREME PRO COMPACTFLASH CARD RAISES BAR FOR PROFESSIONAL GRADE PERFORMANCE, CAPACITY AND RELIABILITY

World’s Fastest High-Capacity Memory Card Features SanDisk Power Core Controller That Optimises Card Endurance and Boosts Read/Write Speed to up to 90MB/s

London, Sept. 14, 2009 –  SanDisk Corporation (NASDAQ: SNDK), the global leader in flash memory cards, today introduced a new line of SanDisk Extreme® Pro™ CompactFlash® memory cards, setting a new standard for fast, reliable, high-capacity memory cards designed for professional photographers. SanDisk Extreme Pro CompactFlash cards feature a new SanDisk® Power Core Controller™, an advanced memory controller that enables lightning-fast read and write speeds of up to 90MB/s*1, doubling the performance from previous SanDisk high-end cards. The cards are shipping worldwide now with capacities ranging from 16 gigabytes (GB)*2 to 64GB.

 “The new SanDisk Extreme Pro CompactFlash line is the direct result of SanDisk’s passion, commitment, and break-through engineering innovation to provide best-in-class flash memory cards for professional photography,” said Eric Bone, vice president, retail product marketing, SanDisk. “The SanDisk Power Core Controller delivers unmatched write speed and reliability, providing photographers with a spectacular combination of performance, capacity and peace of mind that images are safely stored.”  

SanDisk develops its flash controllers and memory chips together, allowing the company to perfectly match and fine-tune the two technologies throughout the testing process, resulting in high-performance products with industry-leading endurance. The SanDisk Power Core Controller brings numerous benefits to the SanDisk Extreme Pro CompactFlash cards, including:

• High-Performance: The SanDisk® Power Core™ Controller’s dual-lane architecture and software algorithms double card performance, enabling the SanDisk Extreme Pro CompactFlash cards’ read/write speeds of up to 90MB/s over a UDMA-6 bus.

• Increased-Reliability: The SanDisk Power Core Controller’s firmware algorithms and 42-bit ECC engine maintain data integrity and extended card endurance through optimised wear leveling.

• Simplified Design: To further increase overall card durability, the SanDisk Power Core Controller features an integrated design that requires fewer individual components on the card’s printed circuit board.

Professional-Grade Memory:
Faster read and write speeds mean more opportunities to capture the winning shot and less time spent offloading gigabytes of images afterwards. Large storage capacity enables photographers to capture RAW images and high-definition video clips in a single session without running out of space.

“Professional-grade memory cards play an important role in producing optimal results from Nikon’s high performance Digital SLR cameras,” said Mr. Sasagaki, general manager, marketing department, Nikon Corporation. ”The SanDisk Extreme Pro CompactFlash card’s 90MB/s read and write speeds will boost overall DSLR performance and help photographers get the most out of our cameras.”

The SanDisk Extreme Pro CompactFlash cards’ 16 to 64GB capacity range offers the storage space needed to allow extended shooting sessions without having to reload, while the cards’ 90MB/s read/write speeds ensure that professionals can transfer their data quickly. This unique combination of speed and capacity makes the new line of cards well suited for professional usage models involving large amounts of data and tight deadlines.

“As a professional sports photographer, I rely on a speedy camera and high-performance SanDisk Extreme Pro cards to capture as many images as possible within a few seconds using continuous burst mode,” says Jeff Lewis, professional photographer and member of the SanDisk Extreme Team. “How fast you can download and edit images from the cards makes a big difference when it comes to getting sports images distributed. The first images out of the media room tend to be the ones that get picked up. Speed really counts for getting selected by the top photo editors.”

Renowned for their world-class durability, SanDisk Extreme cards guarantee operation at extended temperatures ranging from minus 13 F (minus 25 C) to 185 F (85 C). SanDisk Extreme Pro CompactFlash cards feature RTV Silicone coating for added protection against moisture and humidity. The cards can withstand accidental drops of up to nine feet, and carry a lifetime limited warranty*3.

SanDisk Extreme Pro CompactFlash cards are fully compatible with any camera, card reader or other device that supports CompactFlash cards*4. The SanDisk Extreme Pro ExpressCard™ Adapter is optimised to take advantage of the SanDisk Extreme Pro CompactFlash card’s up to 90MB/s read speed. The reader carries an MSRP of $49.99 and will be available in late October on SanDisk.com and at select retailers.

SanDisk is also introducing new SanDisk Extreme CompactFlash cards at increased performance of previous SanDisk Extreme III CompactFlash cards. The new SanDisk Extreme and SanDisk Extreme Pro cards represent the step beyond SanDisk Extreme III and SanDisk Extreme IV cards, respectively.

Pricing and Availability
SanDisk Extreme CompactFlash cards will be available in capacities of 8GB to 32GB and MSRP ranging from £61 to £190, while SanDisk Extreme Pro CompactFlash cards will be available in capacities of 16GB to 64GB and MSRP ranging from £197 to £657. Exact pricing for the cards will be set by retailers.

*1 Up to 90MB/s read/write.  Based on SanDisk internal testing; performance may vary depending upon host device. 1 megabyte (MB) = 1 million bytes. X=150KB/sec.
*2 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
*3 Warranty may vary by country. 
*4 Actual read and write speeds of the SanDisk Extreme Pro CompactFlash cards are dependent on host device. 

Additional images

Compact Plug-And-Play Adapter, Compatible with Many Popular
Memory Card Formats, Works in Notebook Computers with ExpressCard Slots

BERLIN, GERMANY, August 31, 2007 – SanDisk® Corporation (NASDAQ:SNDK) today launched the SanDisk Multi Card ExpressCard™ Adapter, offering fast transfer speeds from memory cards to notebook computers without the need to carry cables or external card readers. The announcement was made at IFA, the world’s largest consumer electronics show, where SanDisk is exhibiting at Booth 130, in Hall 15.1 of Messe Berlin, through Sept. 5.

The new adapter fits into the ExpressCard slot now found in most new notebook computers, and accepts six card formats: SD™, SDHC™, MultiMediaCard™, MMCplus™, Memory Stick Duo™, Memory Stick PRO Duo™ and Memory Stick PRO-HG Duo™. Many competing ExpressCard adapters only accept the full size Memory Stick format, running counter to the swing in market momentum toward the smaller Duo form factor.

“With the SanDisk Multi Card ExpressCard Adapter, we’re supporting the rise of the ExpressCard slot in notebook computers,” said Matthijs Hutten, Senior Product Marketing Manager at SanDisk. “We expect ExpressCard to completely replace the PC Card standard in the near future, so offering an ExpressCard adapter which integrates many popular card formats is a natural move for SanDisk.”

For notebook computers without embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter is an easy system upgrade. Users only need to pop the card into the ExpressCard slot – there is no software to install, with no external cables or hardware required. To transfer data, users simply take a memory card out of a device such as a digital still or video camera, an MP3 player, a portable game player or a mobile phone and insert the card into the adapter.

Even for notebook computers with embedded memory card slots, the SanDisk Multi Card ExpressCard Adapter can be useful. Embedded slots today don’t always support the new SD High Capacity (SDHC) format or the Memory Stick PRO Duo form factor, requiring users to carry an external reader. SanDisk’s new adapter offers native SDHC and Memory Stick PRO Duo support.

Pricing and Availability
The SanDisk Multi Card ExpressCard Adapter is expected to available in North America and Europe in September, with a manufacturer’s suggested retail price of $29.99 in the United States. Suggested retail pricing in Europe is yet to be announced.

Ducati Edition Cards Embody Performance and Style of the Italian Racing-Inspired Motorcycle Company

MILPITAS, CALIFORNIA, JULY 18, 2007 – Borrowing from the lightning-fast speeds, precision engineering and colorful style of international motorcycle racing, SanDisk® Corporation (NASDAQ:SNDK) today launched a line of turbo-charged flash memory cards – the SanDisk Extreme® Ducati Edition CompactFlash® and the SanDisk Extreme Ducati Edition SD™ Plus. Both have the quickest read/write times of the SanDisk portfolio*1 and represent the company’s ultimate performance products for digital photographers.

The announcement was made during a press conference at SanDisk headquarters on the eve of the U.S. Grand Prix MotoGP race on July 22 at Laguna Seca in Monterey, California. Present for the launch were Casey Stoner of Australia, a Ducati competition rider who is currently ranked number one in the international MotoGP circuit, and teammate Loris Capirossi of Italy.

The SanDisk Extreme Ducati Edition cards are the result of a sponsorship and marketing relationship between SanDisk and Ducati Corse, the racing arm of Italy’s famed Ducati motorcycle company. The line-up consists of 4- and 8-gigabyte*2 (GB) capacities for the SanDisk Extreme Ducati Edition CompactFlash card and 4GB for the SanDisk Extreme Ducati Edition SD Plus card. The latter features a snap-open connector that enables the card to be plugged in directly to the USB port of a personal computer without requiring a cable or reader. Distinctive bright red labels and packaging bear images of Ducati MotoGP racers and the Ducati Corse emblem.

“With the SanDisk Extreme Ducati Edition cards, we have reached a new threshold of speed – 45 megabytes per second for the CompactFlash cards and 20MB/sec*1 for the SD Plus card,” said Tanya Chuang, director of worldwide retail product marketing for the high performance imaging market at SanDisk. “These speeds allow for fast transfers of images from the cards, and are especially useful for professional photographers in their work-flow environments.”

The SanDisk Extreme Ducati Edition CompactFlash card is twice as fast as the SanDisk Extreme III card and is 5MB faster than the new SanDisk Extreme IV card, she added.

SanDisk’s relationship with Ducati Corse, which was launched in January, “takes the marketing of our memory products into a new dimension,” said Wes Brewer, vice president of SanDisk’s Cards and Accessories Division. “Ducati is on the leading edge of motorcycle design and performance, and SanDisk is the world leader in flash memory cards. Both companies share a passion for speed and for pushing the envelope of technology. We feel that SanDisk’s new products will resonate not only with photographers but also with the millions of Ducati and MotoGP fans around the world,” he added.

SanDisk is currently rolling out a worldwide merchandising and marketing campaign that leverages the Ducati MotoGP sponsorship.

Initial distribution is planned for August in North America and Europe, with the cards available through photo specialty stores, high-end niche retailers, high-end department stores, Ducati network shops and other outlets, including on-line. Suggested retail prices are $164.99 for the 4GB CompactFlash card, $314.99 for the 8GB CompactFlash card and $129.99 for the 4GB SD Plus card. They will also be available for pre-order on the SanDisk website at www.sandisk.com/Ducati.

Alessandro Cicognani, marketing and licensing manager of Ducati Corse, noted that SanDisk is one of only a handful of Ducati licensing partners. “This combination of performance, cutting-edge technology and design is a perfect fit for both companies,” he said.

The SanDisk Extreme brand, introduced in 2003, has received awards and accolades worldwide. Apart from faster speeds, SanDisk Extreme cards also are highly durable and can resist extremes of temperature, from well below freezing (minus 13 degrees Fahrenheit or minus 25 degrees Celsius) to near boiling (185 F/85C)*3. Both of the SanDisk Extreme Ducati Edition cards come with RescuePROas ® Deluxe recovery software CD, enabling users to retrieve accidentally deleted images or files.

Because SanDisk Extreme CompactFlash cards are faster than the transfer rate supported by traditional card readers, SanDisk offers the optional SanDisk Extreme FireWire Reader, which supports FireWire 400 and 800 connectivity on recent versions of both the Windows and Mac operating systems.

Along with the memory cards, SanDisk today also announced the SanDisk Extreme Ducati Edition USB Flash Drive, a 4GB device that has a read/write speed of 20MB/sec*1 and embodies the styling of a Ducati motorcycle. (See separate press release).

Ducati, founded in 1926, is one of the world’s best-known names in performance motorcycles. Emphasizing unique engine features, innovative design, advanced engineering and overall technical excellence, Ducati motorcycles have won 14 of the last 16 World Superbike Championship titles – more individual victories than the competition put together. Since 2003, Ducati also has been a leader in the MotoGP World Championship circuit.

SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California and has operations worldwide, with more than half its sales outside the U.S.
*1 Based on SanDisk internal testing; performance may be lower depending upon host device. 1 megabyte (MB) = 1 million bytes.
*2 1 gigabyte (GB) = 1 billion bytes.
*3 Based on SanDisk internal testing.

HANNOVER, GERMANY, Mar. 16, 2007 – SanDisk^® Corporation (NASDAQ:SNDK) today introduced an 8-gigabyte (GB)¹ SD^™ High Capacity (SDHC^™) card—the highest capacity now available in the SD format. The new card, which SanDisk is showing in Hall 23, Stand B28, at the CeBIT show here, holds more than 4,000 high-resolution pictures, as many as 2,000 digital songs or up to 15 hours of MPEG 4 video².The 8GB SDHC card will come bundled with a SanDisk MicroMate^™ USB 2.0 reader at no extra charge. SDHC cards require an SDHC-compatible reader, so providing the MicroMate reader with the card ensures that users will be able to connect the card to their computers. The MicroMate reader also works with standard SD cards.

“As consumers add more digital entertainment and memories to their lives — especially when they start shooting video with a digital still camera or digital camcorder — they need more storage capacity in flash memory cards,’’ said Susan Park, retail product marketing manager at SanDisk. “The new 8GB SDHC delivers twice the capacity of what was previously our biggest SD card — the 4GB SDHC — introduced just eight months ago.”

SDHC is the new designation for cards in any SD format larger than 2GB that adhere to the new SD 2.0 specification. Previous specifications for SD cards limited capacity to 2GB, while SDHC supports capacities up to 32GB. The specification was developed by the SD Association, an industry standards organization, which also defined three classes for speed and performance capabilities. The 8GB SDHC card adheres to the SD Speed Class 2 rating, which guarantees a minimum data-transfer rate of 2MB/sec³. SDHC cards are not backwards compatible — they will only work in devices with SDHC card slots.

“SanDisk is including a MicroMate USB 2.0 reader free with every 8GB SDHC card to make sure that users have no trouble transferring files between the card and their computers,” said Wes Brewer, SanDisk’s vice president for consumer products marketing. “More than 30 digital still cameras and digital camcorders from Canon, Casio, Nikon, Panasonic, Pentax and Sanyo are already SDHC-compatible. We expect that SDHC will soon spread to digital music players, mobile phones and other personal electronics, making the 8GB SDHC card a versatile tool for moving around lots of photos, music and video.”

The 8GB SDHC card with MicroMate USB 2.0 reader will be available in April in the United States, Europe, the Middle East and Africa. The bundle will be available in Japan and elsewhere in Asia later in the second quarter. In the United States, the bundle will carry a manufacturer’s suggested retail price of $189.99.

For additional information on the SDHC format, please visit SanDisk’s website:
What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf
SDHC product information: http://www.sandisk.com/sdhc

¹ 1 gigabyte (GB) = 1 billion bytes.
² Approximations based on compressed JPEG images on 5 MP camera (pictures); 4 minute songs at 128 kbps MP3 (songs) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary.
³ The SDA speed class rating was developed to identify minimum data transfer and latency requirements for a host application, and is generally related to the emerging application of uninterrupted real-time video capture (from camcorders and camera phones, for example) with an appropriately rated SD card. By contrast, SanDisk’s own performance specifications apply to sequential write and read operations in non-real-time applications such as file transfers between a card and a computer or in digital cameras between the camera’s buffer and the card.

Cards Will Be Bundled With Free MicroMate USB 2.0 Reader

LAS VEGAS–(BUSINESS WIRE)–SanDisk® Corporation (NASDAQ:SNDK – News) today introduced an 8-gigabyte (GB)(1) SanDisk Ultra® II SD(TM) High Capacity (SDHC(TM)) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video(2). The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.

The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.(3) The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 4(4) speed rating.

The SanDisk MicroMate(TM) USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.

“As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices,” said Anna Enerio, retail product marketing manager at SanDisk. “This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value.”

The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.

Large Capacities, High Reliability and High Performance, Ideal For Digital SLRs & Broadcast-Quality Camcorders

COLOGNE, GERMANY, Sep. 26, 2006 – SanDisk Corporation (NASDAQ:SNDK) today introduced the 12- and 16-gigabyte (GB) SanDisk Extreme ® III CompactFlash ® cards to its award-winning Extreme III performance line, making these the highest capacity cards in the world. The new high-performance, large-capacity cards are ideal for professional photographers who shoot RAW or high-resolution JPG files and need the performance, reliability and capacity to capture these large files.

The new SanDisk Extreme III CompactFlash cards can also be used with the Grass Valley ™ Infinity Series Digital Media Camcorder, the first camcorder introduced in the broadcast industry that uses non-proprietary, removable, solid-state flash memory cards as recording and playback media.

The new cards will have minimum write and read speeds of 20 megabytes per second (MB/sec.) and will ship to photo retailers by the end of the year. The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 6, Stand D78/E79.

“The beauty of using large capacity cards like the 12- and 16GB SanDisk Extreme III cards is the freedom to shoot without worrying about filling up the card,” said Jonathan Torgovnik, contract photographer for Newsweek magazine and international freelance photographer. “I shoot in RAW mode almost exclusively and the large files can fill up a card very quickly. Having a large capacity card lets me focus on what I love to do—take pictures.”

Tanya Chuang, SanDisk’s senior retail product marketing manager, said, “The SanDisk Extreme III line combines exceptional performance and reliability with large capacities to provide an ideal storage solution for professional photographers that meets their shooting and workflow requirements. We believe that SanDisk will continue to be the preferred choice by professional photographers based on our capacity and performance advantages as well as our commitment to the digital photography market as a whole.”

SanDisk Extreme USB 2.0 Readers Improve Workflow

While the speed of the card is important for in-camera performance, card-to-computer transfer rates are becoming an increasingly important workflow consideration. The time it takes to transfer images to a computer can be a bigger bottleneck now that card capacities have expanded into the multi-gigabyte range. The SanDisk Extreme USB 2.0 reader is designed to transfer images as quickly as possible.

SanDisk Extreme III cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing) technology that combines advanced NAND flash memory chips and controller designs, 32-bit RISC processing and leading edge algorithms for an architecture that streamlines every aspect of read and write data transfer operations.

In addition, SanDisk works closely with major camera manufacturers to ensure speed and compatibility. The ESP architecture effectively removes the card as the bottleneck in data storage applications.

SanDisk Extreme III cards have the industry’s widest guaranteed operating temperature range from a minus 13F (minus 25C) to a 185F (plus 85C). The cards also include RescuePRO ® software that allows photographers to easily recover accidentally deleted images, lost digital images or data.

Pricing and Availability

SanDisk Extreme III cards are available in CompactFlash, Memory Stick PRO Duo ™ and SD ™ card formats. Suggested retail prices for the two new capacities are:

SanDisk Extreme III 12GB: $779.99 available December
SanDisk Extreme III 16GB: $1049.99 available December
SanDisk Extreme USB 2.0 Reader: $24.99 available November

SanDisk Extreme III cards carry a 10-year limited warranty in Europe, the Middle
East and Africa but will have a lifetime limited warranty in the rest of the world. Photographers who purchase the cards also will have access to a dedicated toll-free number for technical support questions. The RescuePRO image recovery software on the cards is compatible with both Windows and Mac and requires no driver download or special card reader.

New Cards Include Free MicroMate USB 2.0 Reader

COLOGNE, GERMANY, Sep. 26, 2006 – SanDisk® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB) SanDisk Ultra® II SD High Capacity (SDHC™) card to meet the growing demand for higher capacity storage. The new cards can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video . The announcement was made at the Photokina trade show where SanDisk is demonstrating products in Hall 6, Stand D78/E79.

The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec. The cards are targeted at digital photography enthusiasts with 5 mega-pixel or higher resolution digital cameras or videographers with camcorders that require significantly faster flash storage cards.

The SanDisk MicroMate™ USB 2.0 reader, which normally retails for $19.99, will be bundled with the 4GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.

Anna Enerio, retail product marketing manager at SanDisk said, “The 4GB SanDisk Ultra II SDHC card and MicroMate reader bundle offers high capacity, proven performance and versatility at an exceptional value. We are confident that consumers will find this to be an ideal combination for storage-intensive applications such as digital cameras and video recording.”

The 4GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a completely new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class Rating specification which defines a minimum sustained transfer speed for SDHC cards.

Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices will be able to accept the new SDHC cards. SanDisk differentiates its new cards with the new SDHC logo on the card and retail package.

Suggested Pricing and Availability

SanDisk 4GB Ultra II SDHC Bundle with MicroMate SDHC (SD 4GB + MicroMate USB 2.0 Reader) $219.99 €123 available October

New Cards Result In Faster Capture of High-Resolution Images and Quicker Card-to-Computer Transfers

NEW YORK, NY, July 19, 2006 – SanDisk Corporation (NASDAQ: SNDK) today introduced the new SanDisk Extreme® IV line of CompactFlashâ digital film cards for professional photographers. The line is targeted at photographers who require the highest possible performance and the largest capacities for their medium format and high-end digital single lens reflex (SLR) cameras. The SanDisk Extreme IV cards are available in capacities of up to 8-gigabytes (GB)* and deliver minimum read and write speeds of 40 megabytes per second (MB/sec.)** making these the fastest flash memory cards in the world. This exceptionally fast card speed is critical when shooting large numbers of high-resolution images.

SanDisk also introduced the new SanDisk Extreme FireWire reader that can transfer images from the SanDisk Extreme IV cards to a computer at up to 40MB/sec. for significantly improved workflow efficiency. These new products were announced at a press conference held today at the NASDAQ Market Site in New York City.

The SanDisk Extreme IV cards are targeted at the professional photographer who needs the absolute highest performance and maximum reliability. The company will continue to offer the SanDisk Extreme III and SanDisk Ultraâ II lines.

“The new SanDisk Extreme IV CompactFlash card and SanDisk Extreme FireWire reader offers photographers a number of key benefits,” said Tanya Chuang, senior retail marketing manager at SanDisk. “First of all, the new cards are twice the speed of the current SanDisk Extreme III cards and offer performance that is ideal for medium format cameras, digital backs and other high-resolution cameras that require the combination of high performance and large capacities. In addition, they are available in industry-leading capacities so that photographers can capture a larger number  of RAW or other high-resolution images. Lastly, photographers can quickly transfer gigabytes of images from the card to the computer for greatly increased workflow efficiency, an important consideration when working under deadline pressures.” 

Fast Cards Ideal For High-Resolution Digital Cameras

SanDisk Extreme IV cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing) technology that combine fast NAND flash memory chips and controller designs, 32-bit RISC processing and advanced algorithms in an architecture that streamlines every aspect of read and write data transfer operations. In addition, SanDisk works closely with major camera manufacturers to ensure the speed and compatibility of its cards.

Wes Brewer, vice president of consumer product marketing, said, “SanDisk has led the market for high performance/high reliability cards for imaging professionals since the introduction of our original SanDisk Extreme I card in 2003. Our SanDisk Extreme III cards have provided the highest performance in the industry at 20MB/sec., minimum read and write performance for CompactFlash and SD formats, since their introduction in 2004. It’s taken nearly a year and a half for our competition to match that performance level. Now, with the introduction of the SanDisk Extreme IV line at 40MB/sec., we believe that SanDisk will continue to be the preferred choice of professional photographers based on our performance advantage as well as our commitment to the photographic market as a whole.”

Chuang added, “The SanDisk Extreme IV line is the direct result of SanDisk’s passion and continued drive to provide the highest possible performance for professional photographers. On behalf of SanDisk, I would like to personally thank our major partners and leading manufacturers of professional digital cameras such as Canon, Hasselblad, Leaf, Nikon and Phase One. Without their strong support and inputs, development of the SanDisk Extreme IV line would not have been possible.” 

Medium format cameras such as the Hasselblad H2D-39 and digital backs, such as the Leaf Aptus family, produce enormous files that must be quickly processed and then saved to the card. Their advanced firmware lets photographers save RAW and high-end JPEG images faster so they can continue to shoot without losing their rhythm.

High-end digital SLRs may also show increased performance with the SanDisk Extreme IV cards.

Christian Poulsen, CEO of Hasselblad, said, “The speed and capacities of the removable storage cards can have a serious impact on the overall performance of Hasselblad cameras. Our most advanced digital camera is the Hasselblad H2D-39, the world’s first 39-megapixel (MP) digital auto-focus camera that can capture one image every two seconds. Using a SanDisk Extreme IV card, the initial burst rate is dramatically improved from 6 frames to 10 frames versus a SanDisk Extreme III card. This is a huge gain that can mean the difference between capturing the shot or not.”

Rob Galbraith, editorial, freelance photographer and publisher of the Rob Galbraith Digital Photography Insights website, said, “The best CompactFlash cards on the market until now are capable of real-world throughput of between 15MB-17MB/second in the best shipping readers we’ve tested. By comparison, the 2GB SanDisk Extreme IV card, when inserted into an Extreme FireWire Reader, tops out at a whopping 38.6MB/second. Given the blazing card-to-computer speed of the Extreme IV CompactFlash cards, the time it takes to transfer a big assignment’s worth of photos is about to be cut significantly.”

Dov Kalinski, general manager of Leaf, part of Kodak’s Graphic Communications Group, said, “Leaf, as a leading supplier of digital camera backs for professional photographers since 1992, has consistently led the market with innovative solutions, quality and ground-breaking speed. Integrating the new SanDisk Extreme IV CompactFlash cards allow us to take a leap forward in terms of mobile storage performance. Our customers will now enjoy increased portability, which is of utmost importance to a significant portion of the market.”

Robert Cristina, manager of professional products at Nikon Europe BV, said, “Nikon has long recognized the importance for photographers to be able to capture high resolution files without compromising speed, and this SanDisk Extreme IV initiative will be wholeheartedly welcomed by customers using our high performance cameras.”        

Large Capacities Let You Focus On Taking Pictures

Available in 2-, 4- and 8GB capacities, the SanDisk Extreme IV cards are ideal for photographers who shoot RAW and  JPEG images that are typically very large and can quickly fill up a card. 

Jonathan Torgovnik, contract photographer for Newsweek magazine, war correspondent and freelance photographer, said, “Many photographers were wary of using cards larger than 1GB because they didn’t want to ‘put all their eggs in one basket.’ While that may have been an issue for some in the past, that attitude is changing very quickly. I always shoot RAW images, so using 4- or 8GB cards is a must. It also lets me concentrate on taking pictures and keeping the momentum going rather than worrying about filling the card after only a few shots.” 

Faster Cards And Readers Improve Workflow—The “SanDisk Extreme IV System”

While the speed of the card is important for in-camera performance, card-to-computer transfer rates are becoming an increasingly important workflow consideration. The time it takes to transfer images to a computer can be a bigger bottleneck now that card capacities have expanded into the multi-gigabyte range.

The SanDisk Extreme IV cards and SanDisk Extreme FireWire 800/400reader combine to form a high-speed “system” that dramatically decreases card-to-computer transfer time. Images are transferred at up to the 40MB/sec. speed of the SanDisk Extreme IV cards. For a limited time, the company will offer an introductory bundle pack that includes a 4GB SanDisk Extreme IV CompactFlash card and a SanDisk Extreme FireWire reader.

In the U.S. and Europe, a free 30-day trial version of Adobe® Photoshop® CS2 software is bundled with each SanDisk Extreme FireWire Reader. Photoshop is the professional image-editing standard and leader of the Photoshop digital imaging line, and the software supports both Macintosh and PCs.

Extended Operating Temperature Range For Reliable Use Under Extreme Environmental Conditions

SanDisk Extreme IV cards are designed to withstand the industry’s widest guaranteed operating temperature range from a freezing minus 13◦ F (minus 25◦ C) to a scorching 185◦ F (plus 85◦ C). The cards also include RescuePRO® software that allows photographers to easily recover accidentally deleted images, lost digital images or data. The included software is compatible with both Windows and Mac platforms.

Pricing and Availability

SanDisk Extreme IV CompactFlash cards and new reader will be available at the following suggested retail prices:

New Large-Capacity Cards Are Ideal For Digital Video Or Still Cameras; SanDisk Bundles 4GB SDHC Cards With Free MicroMate USB 2.0 Reader

MILPITAS, CA, July 17, 2006 – SanDisk ® Corporation (NASDAQ: SNDK) today introduced a 4-gigabyte (GB)1 SD High Capacity (SDHC ™ ) card. The new cards, which support capacities of 4GB and higher, are rated Class 2 for speed and performance and can store more than 2,000 high-resolution pictures, more than 1,000 digital songs or up to 8 hours of MPEG 4 video 2.

The 4GB SDHC card will be bundled with the MicroMate ™ USB 2.0 reader at no extra charge. These new readers work with both SDHC and SD cards. SDHC cards require an SDHC-compatible reader.

SDHC is the new designation for SD cards larger than 2GB that adhere to the SD 2.00 specification, a completely new design that is required for cards and hosts to support 4GB to 32GB capacities. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. These cards adhere to the SD Speed Class Rating specification which defines a minimum sustained transfer speed for SDHC cards 3.

Susan Park, retail product marketing manager at SanDisk said, “Demand for high capacity cards continues to increase as storage-intensive applications such as digital cameras and digital video camcorders capable of taking high-resolution pictures and recording high-quality video clips come into the mainstream.”

Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible products will be able to accept the new SDHC cards. SanDisk differentiates its new cards with the new SDHC logo on the card and retail package.

Chris Chute, research manager at IDC, said, “Consumers are beginning to demand next-generation image and video capture features in smaller devices. SDHC, while only supported by a few manufacturers and camera models now, is sure to be adopted by the imaging market as HD video recording and higher-resolution photography necessitates larger capacities.”

Wes Brewer , vice president of consumer product marketing at SanDisk, said, “In order to provide the easiest and most compatible solution for 4GB and larger capacity SDHC cards in the market, SanDisk chose to bundle its new MicroMate USB 2.0 SD/SDHC compatible card reader, which normally retails for $19.99, with this new card. We are confident that our customers will have the best user experience and highest value—dollar for dollar—anyone can offer at this time.”

Price

• SanDisk 4GB SDHC Bundle with MicroMate SDHC/SD (US): $199.99
• SanDisk 4GB SDHC Bundle with MicroMate SDHC/SD (EU): €159.99

Larger capacity Memory Stick PRO Duo card will save more images and video clips on new cameras with high-resolution digital still and video features

HANNOVER, GERMANY, MARCH 9, 2006 – SanDisk® Corporation today introduced a new 4-gigabyte (GB)* capacity, the highest available in the market right now, for its standard Memory Stick PRO Duo™ cards.   The announcement was made at the CeBIT Show in Hannover, Germany, where SanDisk is demonstrating its products in Hall 1, Stand C31 of the exhibition center.

The move to a larger capacity Memory Stick PRO Duo card is in response to the release of new high-megapixel cameras as well as hybrid models that combine digital still images and video.  For example, one new camera that takes both high-resolution still images and high-quality MPEG4 video clips, at 30 frames per second, can provide a user with up to three hours of video capacity with a 4GB SanDisk Memory Stick PRO Duo card.

“As consumers shoot more video on these new digital cameras, they will need more storage capacity,” said Susan Park, retail product marketing manager for SanDisk’s standard memory card line. “The SanDisk Memory Stick PRO Duo exceeds the minimum performance specifications for a Memory Stick PRO Duo card and is compatible with any device that uses the format.”

When inserted into an adapter that converts the Memory Stick PRO Duo to a Memory Stick PRO™ format, the card also can be used in any device that hosts a Memory Stick PRO flash card, including card readers, personal computers, television sets and some DVD players equipped with flash card slots.
 
The newest capacity of 4 gigabytes joins other capacities in SanDisk’s standard line, which includes 256 megabytes (MB), 512MB, 1GB and 2GB.*  Suggested retail prices range from $34.99 for the 256MB card to $299 for the 4GB card.  The card is expected to ship in April.

SanDisk also is making a color change for its Memory Stick PRO Duo line, from pale blue to deep blue. This gives the cards “a bolder, brighter look that makes them stand out,” said Park. 

Sony and SanDisk co-developed the Memory Stick PRO media format, and SanDisk manufactures its own Memory Stick PRO Duo cards.   “Sony is a clear leader in the digital camera and camcorder categories,” said Chris Chute, senior analyst for IDC, a major digital imaging research company. “As Sony continues to develop next-generation video and still image capture technologies, the demand for high speed, large capacity, small form factor memory cards will grow as well.”

SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

128GB and 64GB SDXC Cards Enable Capture of High-Resolution Images and HD Video on Compatible Devices

Fremont, CA, March 15, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced it is now shipping the Lexar® Professional Secure Digital Extended Capacity (SDXC) 133x memory card in capacities of 128GB, an industry first, and 64GB. The Lexar Professional SDXC cards are available in B&H Photo and Video, and Adorama Camera stores across the U.S, as well as on www.lexar.com.

These large capacities make Lexar Professional 133x SDXC cards an excellent choice for shooting continuous, rapid-fire images and extended lengths of 1080p high-definition (HD) video on a single, high-performance solution. Also, the Professional SDXC cards offer a Class 10 speed rating with a minimum guaranteed speed of 133x, or 20MB per second, and accelerate professional workflow by quickly transferring high-resolution images and HD video from the memory card to the computer when paired with an SDXC-enabled card reader, such as the Lexar Multi-Card 24-in-1 USB Reader.

“We saw a demand for a professional card that would allow photographers to not only capture more high-resolution images and HD video, but to also take advantage of the full capabilities of their high-performance digital SLRs and camcorders,” said Pachi Chen-Wong, senior product marketing manager, Lexar Media. “With the new Lexar Professional SDXC cards, we developed a product that will enhance the professional photography workflow. With capacities of 64GB and 128GB, photographers can capture, store and transfer more images and HD video in one place than ever before.”

The Lexar Professional 133x SDXC memory cards include the latest version of award-winning Image Rescue® software to help recover lost or deleted photo and video files. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

High-Capacity Lexar Professional 133x SDXC Cards Offer High-Speed Performance for Capturing, Storing, and Managing Extensive 1080p HD Video

Las Vegas, NV, January 3, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced new Lexar® Professional Secure Digital Extended Capacity (SDXC)  memory cards. The new high-capacity Lexar Professional 133x SDXC cards enable the capture, storage, and transfer of extended lengths of 1080p high-definition (HD) video and continuous, rapid-fire image capture in a single, high-performance solution. The Lexar Professional 133x SDXC card is the first available in a 128GB capacity, and is also offered in a 64GB capacity. Both cards are speed rated at 133x, providing a minimum guaranteed transfer speed of 20MB per second, and feature a Class 10 speed designation. For additional information about Lexar Professional SDXC cards, visit www.lexar.com.

 “The professional photography industry is at a point where digital photo- and video-capture methods are converging, meaning that professional shooters need a memory solution with the versatility and reliability to safely store both photos and videos,” said Pachi Chen-Wong, senior product marketing manager, Lexar Media. “The 64GB and 128GB Lexar Professional 133x SDXC cards combine high-speed performance with large capacities to offer solutions for professionals who shoot large volumes of high-resolution images and HD video.”

 The Lexar Professional 133x SDXC memory cards are compatible with all SDXC-enabled devices. The cards include the latest version of award-winning Image Rescue software to help recover lost or deleted photo and video files. Professional photographers can now capture, store, and manage more of the photo and video content critical to their livelihoods.

 Lexar Professional 133x SDXC cards provide consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

 The Lexar Professional SDXC cards include a limited lifetime warranty and free, dedicated professional technical support. The new 64GB and 128GB Lexar Professional SDXC memory cards will be available in the first quarter of 2011 at leading retailers and on Lexar.com, with MSRPs of $399.99 and $699.99, respectively.

Key Messages:

• 64GB Class 10 SDXC™ card and industry-first 128GB Class 10 SDXC card provide massive storage capacities and professional-level performance for capturing more of the memories that matter
• Minimum guaranteed speed of 133x accelerates the professional workflow by providing quick transfer of high-resolution images and HD video from the card to the computer
• Professional-level performance supports the advanced image- and video-capture capabilities of the newest digital SLR cameras
• Includes the latest version of award-winning Image Rescue® software for valuable peace of mind

New High-Capacity Memory Cards Deliver the Ultimate in Functionality and Performance to Those Managing Images, Video, and Music

Fremont, CA, January 8, 2008 — Lexar, a leader in advanced digital media and accessories, announced today that it has increased the capacity of its SDHC ( Secure Digital High Capacity) format memory cards in all three of the company’s popular product lines including Professional, Platinum II, and standard. Available later this month, the new 8GB cards provide consumers and professionals with the ultimate in functionality and performance, and are designed for SDHC-compatible devices such as digital cameras, PDAs, and mobile phones, to name only a few of the many popular SDHC-compatible product categories.

“The capacity and performance of these new products allow photographers and videographers to confidently shoot without needing to change their memory cards, and allow mobile consumers to maximize the features and functionality of their cell phones and PDAs,” said John Santoro, senior product marketing manager, Lexar. “As a result, our customers are confident in the memory card brand they choose to help them succeed in their job or improve their digital lifestyle experience.”

Lexar Professional 133x 8GB SDHC
Designed for professional photographers and advanced hobbyists who demand optimal performance from SDHC-enabled digital SLR cameras, the Professional 133x 8GB SDHC cards deliver a minimum sustained write speed capability of 20MB per second, which allows photographers to fully leverage the camera’s high-speed processor and accelerate image download times. In addition, the new 133x 8GB SDHC cards provide users of high-definition camcorders and point-and-shoot digital cameras with video capture capability the opportunity to store full-motion video without interruption. In all scenarios, the user spends less time changing memory cards and more time capturing content. The Lexar Professional SDHC memory cards include free, dedicated technical support, a limited lifetime warranty, and a comprehensive suite of valuable software available for free download, including Lexar Image Rescue™ 3 and Corel® Paint Shop Pro® X.

Lexar Platinum II 60x 8GB SDHC
The perfect storage solution for vacation photos, favorite songs, or video of family and friends, Lexar Platinum II cards allow consumers to take a large number of photos in quick succession using the “burst mode” feature of their digital cameras, as well as fully leverage the video capabilities of their SDHC-enabled point-and-shoot digital cameras. Lexar Platinum II SDHC cards are speed-rated at 60x, capable of a minimum sustained write speed of 9MB per second, and include Image Rescue 3, Corel® Snapfire™ Plus SE, and a limited lifetime warranty.

Lexar 8GB SDHC
Standard Lexar SDHC cards are designed for a wide range of popular uses, including storing still images, video, and music. These new high-capacity cards give consumers the opportunity to affordably improve the capabilities of their digital cameras, cell phones, or PDAs. Standard Lexar SDHC cards include Corel Snapfire Plus SE and a five-year limited warranty.

New 4GB CF and 2GB/4GB Memory Stick PRO Duo Flash Cards Ideal for Full-Motion Video Functions Found on Popular Point-and-Shoot Cameras

Fremont, Ca., March 8, 2007 - Lexar, a leader in advanced digital media and accessories, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line-up by introducing a Platinum II 4GB CompactFlash® (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo™ flash cards. Ideal for those who live a digital lifestyle and embrace digital imaging, video, and music, the new Platinum II CF and Memory Stick PRO Duo cards are tailored to address the sweet-spot functionality of prosumer digital SLRs and popular point-and-shoot digital cameras, including high-resolution still image and full-motion video capture at VGA resolution – both of which create large files.

“Capturing full-motion video is a popular and growing trend among consumers using mid-level and high-end point-and-shoot digital cameras,” said Michael Yang, Director of Product Marketing, Lexar. “To maximize the advanced feature set of today’s digital cameras – including video capture at 30 frames per second and high-resolution still image capture settings – consumers need flash memory cards that can write captured data quickly, yet also have enough capacity to store the information created. Our new Platinum II cards are designed to address the needs of those who wish to make the most of new digital devices, including digital cameras and hand-held devices that capture and play images, video, and music.”

Customers purchasing the new Platinum II 4GB CompactFlash card – or other select CompactFlash and Secure Digital™ (SD) cards within the Platinum II family – can also download free of charge a comprehensive software suite that includes the full version of Image Rescue™ 3, the recently introduced edition of the company’s award-winning image recovery software, now featuring an easy-to-use redesigned user interface. Also included is Corel® Snapfire™ Plus SE, an ideal application for users who want to entertain friends and family with stored still images and video. In addition, customers can download free of charge Lexar Backup n Sync™ powered by Sharpcast, a simple-to-use application for automatically backing up cherished images and syncing them across multiple devices and the web.

“The included software suite is significant,” said John Santoro, Senior Product Marketing Manager for software, Lexar. “Out of the box, a Lexar flash card customer has an improved experience because he or she has all the tools necessary to edit, manage, store, and share digital images.”

The Lexar Platinum II flash memory card line-up includes CompactFlash cards in capacities of 1GB, 2GB, and 4GB, Secure Digital (SD) cards in capacities of 1GB and 2GB, and a 4GB Secure Digital High Capacity (SDHC) card, announced earlier this year, each of which includes the comprehensive software suite. The Platinum II flash memory card line-up also includes Memory Stick PRO Duo cards in capacities of 512MB, 1GB, 2GB, and 4GB.

New UDMA-Enabled CompactFlash® Cards Capable of Minimum Sustained Write Speeds of 45MB/s; Significantly Improve Digital Photography Workflow

Fremont, Ca., February 20, 2007 – Lexar, a leader in advanced digital media and accessories, today introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company’s award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar’s new Professional FireWire 800 Reader, UDMA cards improve the professional photographer’s digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year. Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, and available in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards deliver a 125% performance improvement over Lexar’s previous generation 133x CompactFlash® product line when the card is used with a UDMA-enabled device.

“Professional photographers today capture a large volume of high-resolution images,” said John Omvik, Director of Professional Product Marketing, Lexar. “Our new Professional UDMA 300x speed-rated cards dramatically improve the photographer’s workflow by reducing the time needed to download images after a shoot. Working in conjunction with one of our new UDMA-enabled CompactFlash card readers, a photographer instantly benefits by having more time to capture, manage, and share his or her images.”

“The positive impact I experienced was dramatic,” said professional photographer Reed Hoffmann. “Shooting in RAW mode, I filled six Lexar Professional UDMA flash cards during a two-day shoot in Yosemite. The improvement in my working process was exceptional as I was able to spend half the usual time moving data from the cards to the computer. For me, this is particularly important when I am out in the field working from battery-powered laptops. That time savings helps conserve battery strength and enhances my ability to focus on other client projects,” he added.

“UDMA technology can greatly assist professional photographers who have a serious interest in reducing administrative time and improving their digital imaging workflow,” said Chris Chute, manager with IDC’s digital imaging practice. “At the start of the process, improved in-camera performance will help professionals capture sought-after images much more quickly, while the faster download performance should improve the time needed to manage captured content.”

Like all products in the Lexar Professional line, the new 300x speed-rated cards come with a limited lifetime warranty, free dedicated technical support, and a comprehensive suite of software that includes a full version of Corel® Paint Shop Pro® X, Lexar Image Rescue™ 3 and Lexar Backup n Sync™. Lexar Professional 300x speed-rated flash memory cards will be available in April.

Lexar Introduces Two New Professional Flash Card Readers for Maximum Performance and Versatility

New Models Include FireWire 800 Version of Widely Popular Stackable Card Reader and Newly Designed Dual-Slot USB 2.0 Reader for UDMA-Enabled CompactFlash® and Secure Digital High Capacity (SDHCTM) Flash Cards

Fremont, Ca., February 20, 2007 – Lexar, a leader in advanced digital media and accessories, today introduced two new professional-grade flash memory card readers designed to deliver increased download speeds from the card to a computer. One reader features a new and unique industrial design and is fully compatible with two new flash card interface standards: Ultra Direct Memory Access (UDMA) CompactFlash®, a high-performance flash memory protocol based on the CompactFlash form factor, and Secure Digital High Capacity (SDHC™), a memory standard that supports capacities of 4GB and higher in the Secure Digital (SD™) form factor. The second reader is an upgrade to Lexar’s already-existing stackable model that allows for concurrent download of information from multiple flash memory cards. Lexar’s two latest card readers offer superior download speeds when working in conjunction with new Lexar Professional UDMA 300x CompactFlash and 133x SDHC flash memory cards.

“These latest card readers are incredible,” said John Omvik, Director of Professional Product Marketing, Lexar. “I can now download an entire shoot from our new 300x Professional UDMA cards in half the time I could with our previous generation of products. This is a tremendous time savings, especially for sports shooters and other pros on a tight deadline. These readers are an absolute must-have accessory for any photographer that wants to get the most performance from his or her new 300x Professional UDMA cards.”

Like its predecessor, the Professional UDMA FireWire 800 Reader has a unique stackable design and allows for concurrent download of images stored on multiple cards when up to four readers are daisy-chained together. The Professional UDMA FireWire 800 Reader is compatible with all CompactFlash (Type I and Type II), MicroDrives™, and UDMA-enabled CompactFlash cards, including Lexar’s recently introduced 300x speed-rated family. It ships with one 1-meter and one 18-centimeter FireWire 800 cables. The 18-cm cable is convenient when two or more readers are daisy-chained or when the reader is used with a laptop. The reader is also compatible with FireWire 400 devices when used with an optional FireWire 800-to-400 cable (sold separately).

Lexar’s new high-performance Professional Dual-Slot Reader is USB 2.0-enabled and fully compatible with SD, SDHC, CompactFlash and UDMA-enabled CompactFlash memory cards. The unit’s unique compact design makes it ideal for professionals working in-studio or on the road, and allows for both card slots to be accessed simultaneously.

Line-Up Now Features Speed-Rated SD Card and Memory Stick PRO in Newly Designed Packaging

ORLANDO, FL, February 20, 2005 (PMA booth #4132) – Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced the expansion of the company’s Professional Series of flash memory cards and accessories by adding Professional Memory Stick PRO™, speed rated at 80X, and Professional Secure Digital™ (SD), speed rated at 60X, to its award-winning professional line of products. In addition, the company also announced that the complete line of Professional Series flash memory cards and accessories is now available in newly designed, eye-catching packaging designed to drive customer attention at retail sales locations.

“We’re expanding our Professional Series of products and improving the product packaging to
meet the needs of the rapidly evolving professional photography category,” said Jim Gustke,
general manager, marketing, Lexar. “A full-suite of easily identifiable cards and accessories
benefits both our retail partners and our photography customers. The expansion of the product
line–to include Professional SD and Professional Memory Stick PRO and feature-specific
CompactFlash™ –is the most recent step by Lexar to deliver the highest performing and most
reliable media solutions to professional audiences worldwide,” he added.

Lexar’s Professional Series products will be available in redesigned product packaging,
including new flash memory card boxes and card labels. The new packaging has an appealing,
highly visual look and feel consistent with Lexar’s new corporate identity, and will stand out in
retail environments.

“We’ve seen a slight shift in the buying habits of high-end digital imaging customers,” said Chris
Chute, senior analyst within IDC’s imaging group. “While CompactFlash still holds a memory
card leadership position in the professional-level photography segment, many popular high-end
digital cameras now accept SD and Memory Stick PRO. Lexar is maintaining alignment with
the market by further strengthening its professional-level product line by offering additional
popular memory card formats,” he added.

Lexar’s Professional Series of products include a wide variety of flash memory cards and
capacities, including the award-winning 80X speed-rated CompactFlash, Active Memory™
CompactFlash and LockTight™ CompactFlash, with capacities including 512MB, 1GB, 2GB
and 4GB. In addition, the professional-level line-up includes Lexar’s 8GB CompactFlash,
speed-rated at 40X, and Professional Secure Digital, speed-rated at 60X and shipping in
capacities of 1GB. Lexar defines “X” within its speed-rating system as equivalent to a minimum
write speed capability of 150 kilobytes per second.

Image Rescue™ software from Lexar and a trial version of Photo Mechanic™ from Camera
Bits, the popular image browsing software currently exclusively distributed at retail by Lexar,
will also ship in the newly designed packaging. Currently, Lexar distributes Photo Mechanic
version 4.3 of this application.

ORLANDO, FL, February 17, 2005 – Lexar Media, Inc. (Nasdaq: LEXR), a leading marketer and manufacturer of high-performance digital media and accessories, today announced that the company will demonstrate its LockTight TM CompactFlash digital image security solution, at the upcoming PMA show in Orlando beginning Sunday, February 20. Lexar’s LockTight flash memory cards incorporate a high level of flash memory card security, while maintaining digital camera performance. Nikon’s D2X is the first camera to incorporate this new technology and address the security need of its customers.

“Integrating support for Lexar’s LockTight System in the D2X camera assures our professional and industrial customers that their valuable image data is protected by memory card-level security technology,” said Kazuyuki Kazami, general manager of marketing, Nikon Corporation. “LockTight is the ideal system for our many photographers who take pictures of sensitive or confidential material and need to protect their images from unauthorized access.”

“As digital photography is increasingly used in commercial, medical and industrial applications, the need to protect the content on memory cards has also grown,” said John Omvik, director of professional product marketing, Lexar. “We’re excited to work with Nikon to deliver this unique solution that addresses this security need of many professional customers.”

Lexar’s LockTight CompactFlash utilizes 160 bit encryption technology, using the SHA-1 (Secure Hash Algorithm), a standard approved by the NIST (National Institute of Standards and Technology) and among the most effective and widely accepted security solutions available. Central to the LockTight system is an easy-to-use software tool for establishing security settings on the memory card and corresponding digital camera. Digital content stored on the memory card can only be accessed via the digital camera(s) with the corresponding encryption key or via a PC with a valid username and password. This unique security system utilizing and synchronizing the memory card and the camera offers users a secure digital imaging solution.

Lexar’s LockTight CompactFlash is expected to be available at photo-specialty stores and through key market value added resellers in the beginning of April 2005.