Director Of Marketing

Press Release:

SIMPLY STUNNING: THE NEW NIKON D3200 IS THE SIMPLE WAY TO CHRONICLE MEMORIES WITH SUPERIOR IMAGE AND HD VIDEO QUALITY

The Nikon D3200 Provides New D-SLR Shooters a Powerful Combination of Effortless Operation, 24.2-Megapixel High Resolution and Wireless Connectivity to Mobile Devices

MELVILLE, N.Y. (APRIL 19, 2012) – Today, imaging leader Nikon Inc. introduced the new 24.2-megapixel Nikon D3200 HD-SLR; a camera designed for photo enthusiasts ready to step up to a D-SLR or for the busy family memory keeper with an active lifestyle who demands a camera that can keep pace. From low-light to fast action, the D3200 delivers the amazing image quality Nikon is known for, either indoors or outside. Whether new to photography or upgrading from a point-and-shoot, the D3200 features Nikon’s acclaimed instructive Guide Mode to help unleash the photographer in everyone. From candid action shots to staged portraits that flatter, the Nikon D3200 provides the power to capture every moment easily and beautifully with stellar image quality and in stunning Full HD (1080p) video.

Ready to tag along for any outing, the Nikon D3200′s compact, lightweight body makes it easy to pack for a quick day trip or the long haul. A host of advanced features, including a super high resolution 24.2-megapixel DX-format CMOS sensor, Full HD (1080p) video recording with full time autofocus (AF) and 4 frames-per-second (fps) high-speed continuous shooting mode, prepare the D3200 for challenging lighting conditions and fast paced action. Also, Nikon D3200 users will be able to take advantage of the new WU-1a Wireless Mobile Adapter. When connected to the camera, this optional adapter can wirelessly send images to mobile devices like smartphones and tablets, preview an image before shooting and control the camera remotely.

“When every moment is as precious as the next one, having a camera that takes the guesswork out of photography is important,” said Bo Kajiwara, director of marketing, Nikon Inc. “The Nikon D3200 HD-SLR offers effortless functionality and easy-to-use connectivity to mobile devices that answers the call for a capable, entry-level D-SLR that will change how you share amazing images with your friends and family.”

Stunning Images to Last a Lifetime

The new Nikon D3200 delivers outstanding image quality no matter the user’s skill level by leveraging Nikon’s renowned technologies. The new 24.2-megapixel DX-format CMOS sensor allows for incredibly sharp images with stunning detail and less noise, while Nikon’s EXPEED 3™ image processing engine helps to create clear, lifelike images and video with vivid colors, smooth tonal gradations and low noise.
The Nikon D3200 grants users impressive performance in low-light, affording the ability to shoot with assurance even during night games and school plays. With a native ISO range that extends from ISO 100 to 6400, the D3200 can also be expanded to a high of ISO 12,800 for extreme low-light situations resulting in previously impossible photos. Additionally, Nikon’s Scene Recognition System works in tandem with the camera’s 3D Color Matrix Metering II to recognize factors such as color and brightness for balanced exposures, accurate AF, faithful white balance and beautiful flash photos.

Effortless Operation

Beginner photographers as well as those looking to expand their repertoire of shooting techniques will appreciate the Nikon D3200′s Guide Mode which provides step-by-step photo instructions to capture amazing images. Easily accessible through the Mode Dial found on top of the camera body, the Guide Mode walks beginning D-SLR users through the process of set-up, shooting, viewing and deleting images. Because it asks the user what kind of creative photo technique they would like to learn, the Guide Mode has been widely acclaimed for its ability to build confidence and give users the tools to create amazing images. As more people discover the benefits of replacing their camcorder with a D-SLR, the Guide Mode also walks users through the best video settings to create home movies with blockbuster flair. For those with a more advanced skill level, the Guide Mode features helpful Assist Images that serve as a visual reference to inspire users and illustrate the desired result, while guiding them through easy-to-follow techniques.

Further taking the guesswork out of photography, the D3200 also includes six Scene Modes. Photographers can set the Mode Dial to Portrait, Landscape, Child, Sports, Close-Up or Night Portrait, and the D3200 will automatically adjust camera settings for optimal results in a variety of conditions.

Beautiful Home Movies in Full HD

When images alone can’t tell the whole story, the Nikon D3200 offers the full HD experience of high quality 1080p video. Users can create memorable, cinematic quality videos at 24 or 30 fps and easily share HD content online with friends and family or on their own HDTV via the HDMI output.

Continuing down the path that its predecessor, the Nikon D3100, started, the D3200 implements full-time AF during video recording to help capture crisp video even during the most action-packed situations. To boost the production value of any home video, the camera offers manual or automatic exposure control, and a stereo microphone input to attach an optional external microphone such as the compact ME-1 Stereo Microphone. Furthermore, the D3200 offers other HD-SLR advantages including the ability to create a shallow depth of field, amazing low-light video performance and NIKKOR lens versatility.

Capturing videos on the D3200 is simple, even when in Live View. With a dedicated video record button and easy access to the Live View switch, users can capture video clips before the moment is gone. Additionally, videos play with astonishing detail and clarity on the D3200′s 3-inch, high resolution 921,000-dot LCD screen.

A Camera to Keep Pace with an Energetic Existence

An active lifestyle requires a capable camera that is ready at a moment’s notice, and the Nikon D3200 packs powerful technology to tackle just about any challenge. Delivering up to 4 fps in high-speed continuous shooting mode, the D3200 helps ensure that important, spontaneous and easy-to-miss memories are captured, from a baby’s first smile to a game winning grand slam. Additionally, the D3200′s advanced 11-point AF system allows the user to find and keep focus while maintaining a clear view of that subject. This advanced focusing system is ideal for capturing tricky subjects like a dancer mid-leap during the big recital or a dive for the line drive in centerfield.

The Nikon D3200′s power is amplified when combined with the versatility of Nikon’s legendary NIKKOR optics and powerful accessories. Compatible with Nikon’s dedicated DX-format lenses and over 50 FX-format lenses as well as Nikon’s Speedlight System, the Nikon D3200 puts creativity at the user’s fingertips. The optional WU-1a Wireless Mobile Adapter for the D3200 allows the connected user to easily share photos taken on the D3200 to an Android™ platform based smartphone or tablet, so friends and family can enjoy the moment almost as quickly as it happens.1 Android platform users are able to wirelessly transfer images from the camera to a mobile device, preview the image before shooting photos, and even remotely control the camera from up to 49 feet. The Application for use with an Android platform smartphone (2.3 series) and tablet (3.x series) is expected for release in May 2012.2 Additionally, an Application for the iPhone® and iPad® mobile digital device is expected for release in Fall 2012.3

Price and Availability

The Nikon D3200 outfit with the versatile AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens will be available in late April 2012 for a suggested retail price (SRP) of $699.95* in either Black or Red. The optional WU-1a Wireless Mobile Adapter, sold separately, will be available in late May 2012 for a suggested retail price (SRP) of $59.95*. For more information on the Nikon D3200, NIKKOR lenses, additional Nikon D-SLR cameras and accessories, please visit www.nikonusa.com.

Nikon D3200 specifications

Additional images

Nikon WU-1a optional Wi-Fi unit	WU-1a attached to D3200

Press Release:

NIKON’S NEW AF-S NIKKOR 28MM F/1.8G LENS MAKES WIDE-ANGLE AND FAST APERTURE AN ATTAINABLE REALITY

New NIKKOR Lens is the Latest Addition to Popular Series of FX-format f/1.8 Prime Lenses

MELVILLE, N.Y. (April 19, 2012) – Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video.

“This NIKKOR lens is the latest addition to the popular family of f/1.8 primes designed to give HD-SLR shooters the performance and versatility needed to capture images and HD video with outstanding image quality,” said Bo Kajiwara, director of marketing, Nikon Inc. “The new AF-S NIKKOR 28mm f/1.8G is a great way for photographers to discover a high-quality, wide-angle prime lens that provides amazingly crisp focus and natural background blur.”

Professional and enthusiast HD-SLR photographers will appreciate the 28mm f/1.8G’s wide-angle versatility and enjoy the sharp focus and lightweight yet durable construction befitting a NIKKOR lens. The lens’ Nano Crystal Coat prevents ghosting and flare and helps produce spectacular high-resolution photos and HD video in even the most challenging lighting conditions. This 28mm lens also features a large f/1.8 maximum aperture, giving the photographer the ability to effortlessly highlight natural background image blur.

The 28mm f/1.8G’s construction and optical formula is deep-rooted with NIKKOR core technology to ensure the highest level performance and versatility for the most demanding imaging applications. Featuring eleven optical elements in nine groups with two aspherical elements, the 28mm f/1.8G is designed to be a compact and durable lens maximized for versatility. Additionally, the new 28mm lens is able to resolve high resolution images with amazing sharpness and clarity, making it an ideal companion for the new 36.3-megapixel Nikon D800 HD-SLR. Professionals and enthusiasts are offered complete lens control with two focus modes, (M) manual and (M/A) autofocus with manual override that allow the photographer to tailor their focus for any shooting scenario. The 28mm f/1.8G lens is also equipped with a Silent Wave Motor (SWM) allowing for smooth, silent and precise autofocus operation essential for capturing pristine HD video.

Price and Availability

The AF-S NIKKOR 28mm f/1.8G lens will be available at the end of May 2012 for the suggested retail price (SRP) of $699.95*. For more information please visit www.nikonusa.com.

AF-S Nikkor 28mm F1.8 G Specifications

Press Release:

EXPECTATIONS SURPASSED: THE 36.3-MEGAPIXEL NIKON D800 IS THE MULTIMEDIA HD-SLR THAT SHATTERS CONVENTIONAL RESOLUTION BARRIERS FOR MAXIMUM FIDELITY

The New Nikon D800 Offers Unrivaled Resolution and Features Designed for a Variety of Demanding Professional Photographic and Multimedia Disciplines, Videographers and Filmmakers

MELVILLE, N.Y. (Feb 6, 2012) –  Today, imaging leader Nikon Inc. announced the highly anticipated D800 HD-SLR, engineered to provide extreme resolution, astounding image quality and valuable video features optimized for professional still and multimedia photographers and videographers.  A camera with an unmatched balance of accuracy, functionality and image quality, the Nikon D800 realizes innovations such as a high resolution 36.3-megapixel FX-format CMOS sensor, a 91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition System and many other intuitive features designed to create the preeminent device for the most demanding photo and video applications.

Whether shooting high fashion, weddings or multimedia content, Nikon’s highest resolution sensor to date, a groundbreaking new 36.3-megapixel (7360 x 4912 resolution) FX-format CMOS sensor, affords flexibility and astonishing image quality to satisfy a myriad of client requests. The Nikon D800 incorporates the latest 91,000-pixel 3D Color Matrix Metering III and the Advanced Scene Recognition System, coupled with an improved 51-point AF system for images with amazing sharpness, color and clarity. With its compact, lightweight D-SLR form factor and extensive video feature set, the D800 allows photographers to transition to multimedia to create an immersive story. Professional videographers will appreciate practical features that go beyond NIKKOR lens compatibility and Full HD 1080p video, such as full manual control, uncompressed HDMI output, and incredible low-light video capability. With this innovative combination of features, the D800 celebrates resourcefulness and a dedication to the flawless execution of an epic creative vision. All of this is driven by Nikon’s latest EXPEED 3™ image processing engine, providing the necessary processing power to fuel amazing images with faithful color, a wide dynamic range and extreme resolution. 

“Whatever the project, visionaries need a tool that is going to help them stay on-time and on-task. The Nikon D800 re-imagines what is possible from this level of D-SLR, to address the needs of an emerging and ever changing market; this is the camera that is going to bridge the gap for the most demanding imaging professionals, and provide never before seen levels of SLR image and video quality,” said Bo Kajiwara, director of marketing, Nikon Inc. “The D800 is the right tool for today’s creative image makers, affording photographers, filmmakers and videographers a versatile option for capturing the ultimate in still image quality or full HD content, with maximum control.”

Extreme Image Quality

The new Nikon developed 36.3-megapixel FX-format (35.9 x 24mm) CMOS sensor realizes Nikon’s highest resolution yet, and is ideal for demanding applications such as weddings, studio portraiture and landscape, where there is no compromise to exceptional high fidelity and dynamic range. Nikon’s first priority is amazing image quality above all else, and resolution of this magnitude affords photographers the ability to portray even the smallest details, such as a strand of hair, with stunning sharpness or crop liberally with confidence. Photographers also shoot with the assurance of NIKKOR lens compatibility, because only a manufacturer with decades of optical excellence can provide the glass to resolve this kind of extreme resolution.

For shooting with minimal noise in a variety of lighting conditions, the D800 features a wide native ISO range of 100-6400, expandable to 50 (Lo-1)-25,600 (Hi-2). Nikon engineers have created innovative ways to manipulate light transmission to the sensor’s photodiodes, giving users the ability to shoot with confidence in challenging lighting conditions.  Internal sensor design, an enhanced optical low pass filter (OLPF) and 14 bit A/D conversion with a high signal to noise ratio all contribute to a sensor capable of excellent low light ability despite the extreme resolution.  Every aspect of this new FX-format sensor is engineered to deliver amazing low noise images through the ISO range and help create astounding tonal gradation and true colors, whether shooting JPEG or RAW. Images are further routed through a 16-bit image processing pipeline, for maximum performance. To further enhance versatility, users are also able to shoot in additional modes and aspect ratios such as 5:4 to easily frame for printed portraits or a 1.2X crop for a slight telephoto edge. For even more versatility, photographers can also take advantage of Nikon DX-format lenses for more lens options and enhanced focal range (1.5X), while still retaining sharpness and details at a high 15.4-megapixel (4800×3200) resolution.  

Contributing to the camera’s rapid performance and amazing image quality is Nikon’s new EXPEED 3 image processing engine that helps professionals create images and HD video with amazing resolution, color and dynamic range. From image processing to transfer, the new engine is capable of processing massive amounts of data, exacting optimal color, rich tonality and minimized noise throughout the frame. Despite the immense data, the new EXPEED 3 also contributes to energy efficiency, affording the ability to shoot longer.  

The D800 also features the Advanced Scene Recognition System with the 91,000-pixel 3D Color Matrix Meter III to provide unrivaled metering in even the most challenging of lighting conditions. At the system’s core is a newly designed RGB sensor that meticulously analyzes each scene, recognizes factors such as color and brightness with unprecedented precision and then compares all the data using Nikon’s exclusive 30,000 image database. Additionally, this new sensor now has the ability to detect human faces with startling accuracy, even when shooting through the optical viewfinder. This unique feature is coupled with detailed scene analysis for more accurate autofocus (AF), Auto exposure (AE), i-TTL flash control and even enhanced subject tracking. The Color Matrix Meter also emphasizes priority on exposure of the detected faces, allowing for correct exposure even when the subject is backlit. Even in the most difficult exposures the D800 excels, such as maintaining brightness on a bride’s face while retaining the dynamic range to accentuate the intricate details of a wedding dress beside a black tuxedo.    

Advanced new automatic systems make it even easier to capture amazing images. The camera features a new enhanced auto white balance system that more accurately recognizes both natural and artificial light sources, and also gives the user the option to retain the warmth of ambient lighting. Users can expand dynamic range with in-camera High Dynamic Range (HDR) image capture, and enjoy the benefits of Nikon’s Active D-lighting for balanced exposure. Another new feature is direct access to Nikon’s Picture Control presets via a dedicated button on the back of the body to tweak photo and video parameters on the fly, such as sharpness, hue and saturation.

True Cinematic Experience

The Nikon D800 has a compact and lightweight form factor that’s preferable for a production environment, yet is packed with practical and functional features. The D800 is ideal whether the user is a filmmaker on location or in the studio or a documentarian in the field who requires portability and the NIKKOR lens versatility and depth of field that only a HD-SLR can offer. Filmmakers have the choice of various resolutions and frame rates, including Full HD 1080 at 30/24p and HD 720 at 60/30p. By utilizing the B-Frame data compression method, users can record H.264/MPEG-4 AVC format video with unmatched integrity for up to 29:59 minutes per clip (normal quality). This format produces higher quality video data without increasing file size for a more efficient workflow. The optimized CMOS sensor reads image data at astoundingly fast rates, which results in less instances of rolling shutter distortion. The sensor also enables incredible low-light video capability with minimal noise, letting filmmakers capture footage where previously impossible or expensive and complex lighting would otherwise be necessary. Users are also able to have full manual control of exposure, and can also adjust the camera’s power aperture setting in live view for an accurate representation of the depth of field in a scene.  Whether shooting for depth of field in FX-format mode, or looking for the extra 1.5X telephoto benefits of DX mode, the high resolution sensor of the D800 allows videographers to retain full 1080p HD resolution no matter which mode they choose to best suit the scene. Users are also able to easily compose and check critical HD focus through the 921,000-dot, 3.2-inch LCD monitor with reinforced glass, automatic monitor brightness control, and wide viewing angle.

For professional and broadcast applications that call for outboard digital recorders or external monitors, users can stream an uncompressed full HD signal directly out of the camera via the HDMI port (8 bit, 4:2:2). This output signal can be ported into a display or digital recording device or routed through a monitor and then to the recording device, eliminating the need for multiple connections. This image can also be simultaneously viewed on both the camera’s LCD and an external monitor, while eliminating on-screen camera status data for streaming purposes. The D800 also includes features concentrated on audio quality, such as a dedicated headphone jack for accurate monitoring of audio levels while recording. Audio output levels can be adjusted with 30 steps for precise audio adjustment and monitoring. The D800 offers high-fidelity audio recording control with audio levels that can be set and monitored on the camera’s LCD screen. A microphone connected via the stereo mic jack can also be adjusted with up to 20 steps of sensitivity for accurate sound reproduction. What’s more, recording can be set to be activated through the shutter button, opening a world of remote applications through the 10-pin accessory terminal.

Wield Speed and Performance with Astonishing Accuracy

Whether shooting the runway or fast moving wildlife, the enhanced 51-point AF system of the D800 delivers blazing fast AF with tack-sharp results. Nikon has enhanced the Multi-Cam 3500-FX AF sensor module and algorithms to significantly improve low light acquisition, for precise focus to an impressive -2 exposure value (EV). The focus system utilizes 15 cross-type AF sensors for enhanced accuracy, and the system also places an emphasis on the human face, working in conjunction with the Advanced Scene Recognition System to provide accurate face detection even through the optical viewfinder. The camera also utilizes nine cross-type sensors that are fully functional when using compatible NIKKOR lenses and teleconverters with an aperture value up to f/8, which is a great advantage to those who need extreme telephoto focal lengths (single cross type sensor active with TC20E III). For maximum versatility in all shooting situations, whether photographing portraits or static subjects, users are also able to select multiple AF modes, including normal, wide area, face tracking and subject tracking to best suit the scene.

The D800 delivers upon a professional’s need for maximum speed when it counts. The camera is ready to shoot in 0.12 seconds, and is ready to capture with super-fast AF and response speed. To photograph action in a burst, the camera shoots up to 4 frames per second (fps) in FX mode at full resolution, or up to a speedy 6 fps in DX mode using the optional MB-D12 Battery Pack and compatible battery. Further enhancing the speed of the camera and overall workflow, the D800 utilizes the new USB 3.0 standard for ultra fast transfer speeds.

Construction and Operability

The body of the D800 is designed to offer a compact form factor and a lightweight body for the utmost versatility. The chassis is constructed of magnesium alloy for maximum durability, and is sealed and gasketed for resistance to dirt and moisture. Users are able to easily compose through the bright optical viewfinder, which offers 100% frame coverage.  For storage, the D800 has dual card slots for CF and SD cards, and offers users the ability to record backup, overflow, RAW/JPEG separation, and the additional option of shooting stills to one and video to the other. For high speed recording and transfer, data can be recorded to recent UDMA-7 and SDXC / UHS-1 cards. The shutter has been tested to withstand approximately 200,000 cycles, and the camera also employs sensor cleaning. The D800 also features a built-in flash and is compatible with Nikon’s acclaimed Creative Lighting System, including a built-in Commander mode for controlling wireless Speedlights.

D800E – Maximum Resolution Unleashed

In addition to the D800, Nikon will also be releasing a supplementary model for those professionals who demand even higher resolution and D-SLR versatility; the D800E. This model treads in medium format territory for studio work or landscape photography when there is no exception to only the highest fidelity and sharpness. This unique alternative model will effectively enhance the resolution characteristics of the 36.3-megapixel CMOS sensor by cancelling the anti-aliasing properties of the OLPF inside the camera. By doing this, light is delivered directly to the photodiodes, yielding an image resulting from the raw light gathering properties of the camera. A color moiré correction tool will also be available within Capture NX2 to enhance the D800E photographer’s workflow.

Price and Availability

The Nikon D800 will be available in late March for the suggested retail price of $2999.95.1 The D800E version will be available in mid April 2012 for a suggested retail price of $3,299.95. For more information about these models, NIKKOR lenses and other D-SLR cameras please visit www.nikonusa.com. 

Nikon D800 specifications

Additional images

Press Release:

NIKON’S NEW COOLPIX P-SERIES PAIR PACKS A POTENT PUNCH OF OPTICAL EXCELLENCE AND POWERFUL PERFORMANCE

Nikon Coolpix P510 – also available in red

The 42x COOLPIX P510 is the Ultimate Ultra-Long Zoom Camera, While the Fast Aperture Lens of the COOLPIX P310 Makes it the Advanced Photographer’s Compact Companion

MELVILLE, NY (Jan. 31, 2012) – Today, Nikon Inc. introduced two new COOLPIX cameras into the P-series, providing photographers with amazing optics from compact offerings for their next adventure-packed outing. Breaking the zoom barrier, the new COOLPIX P510 brings the action close with an impressive 42x optical Zoom-NIKKOR ED glass lens, from a wide 24mm to an amazing 1,000mm* focal range. When the adventure begins once the sun sets, the new COOLPIX P310 tackles demanding low-light conditions with a 16.1-megapixel Backside Illuminated (BSI) CMOS sensor and a fast f/1.8 maximum aperture, NIKKOR glass lens. From the expansive Serengeti horizon, thunderous waterfalls of the Amazon to the jazz-infused nightlife setting of New Orleans, Nikon’s new COOLPIX P-series cameras enable photographers to capture any adventure with astounding clarity.

“With the new COOLPIX P-series cameras, Nikon is raising the bar for performance and image quality to better accommodate the needs of advanced photographers looking for a compact companion,” said Bo Kajiwara, director of marketing, Nikon Inc. “Both the COOLPIX P510 and P310 combine Nikon’s legendary NIKKOR lenses and advanced features to challenge photographers creatively in environments that call for portability and easy access.”
COOLPIX Technology

At the core of these powerful new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. Further enhancing color and sharpness, Nikon’s EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures and movies.

The New COOLPIX P510: Setting a Higher Zoom Standard

Shattering the conventional zoom barrier, the new COOLPIX P510 features a staggering 42x Wide-Angle NIKKOR glass zoom lens. The astounding zoom range of 24mm to 1,000mm with advanced optical Vibration Reduction (VR) image stabilization ensures that the photographer captures their intended subject with exceptional image quality. With this kind of extreme focal length, the need for superior image stabilization becomes essential for photos and HD video. Photographers are given increased stability with the additional zoom control located on the side of the lens barrel.

To further enhance image quality and help combat challenging low-light conditions, the COOLPIX P510 includes an advanced 16.1-megapixel BSI CMOS sensor. Utilizing the high-speed continuous shooting performance (capture five images at full resolution in approximately one second) of the CMOS sensor and fast autofocus (AF), the COOLPIX P510 makes it possible to capture even the most spontaneous moments.

This full-featured compact camera also comes complete with built-in GPS capabilities, allowing photographers to track their adventures and geotag photos. The COOLPIX P510 also includes Full HD (1080p) movie recording with stereo sound and the ability to utilize the expansive zoom range during recording with AF for dynamic videos. A 3-inch high resolution (921,000-dot) vari-angle monitor makes it easy to compose images and movies from difficult angles. Additionally, The COOLPIX P510 features a variety of advanced functions for the sophisticated user seeking smooth handling with intuitively placed controls such as the mode dial that enables easy setting of frequently used functions on the fly.

The New COOLPIX P310: Low Light, No Problem

The new COOLPIX P310 achieves superior image quality in low-light settings thanks to the powerful combination of a 16.1-megapixel BSI CMOS sensor, wide ISO range up to 3200 (Hi1 6400 equivalent) and a fast, wide-angle maximum aperture f/1.8 lens. The COOLPIX P310 further fights blur by incorporating advanced optical VR image stabilization and makes shooting in low-light a breeze with several scene modes including Advanced Night Portrait mode, Night Landscape mode and Backlight/High Dynamic Range (HDR) mode. The Advanced Night Portrait mode combines consecutive images of the background while the subject is captured using the flash, while the Night Landscape mode combines a series of consecutive shots taken at a fast shutter speed into a single image with reduced noise. The Backlight HDR mode merges images of the same scene at different exposures to achieve a single image with a broad range of tonal detail.

Designed to be the serious photographer’s compact companion, the COOLPIX P310 comes equipped with several features found in D-SLR cameras including manual exposure control (P/S/A/M) and a new Zoom Memory function that enables the selection of popular prime focal lengths during shooting. Through an easily accessible top-mounted control wheel, users are able to adjust shutter speed, aperture and other settings in order to achieve their preferred look. For more creativity, the COOLPIX P310 also includes special effects and filter effects that can be added to photos in-camera for a quick artistic touch. To facilitate easy composing, viewing and playback, the COOLPIX P310 features a 3-inch high resolution (921,000-dot) LCD screen.

Understanding the demand for a capable multimedia camera, the COOLPIX P310 also sports incredible video capabilities. With the ability to capture Full HD (1080p) video at 30 frames-per-second (fps) with AF, stereo sound and the use of the optical zoom while recording, the COOLPIX P310 also lets users edit movies in-camera for a seamless moviemaking experience.

Nikon Coolpix P510 and P310 specifications

Additional images

Nikon Coolpix P310

Reader Leverages the Latest USB Technology to Provide Blazing-Fast Card-to-Computer
Transfer Speeds When Shooting is Complete

Fremont, CA, May 19, 2011 – Lexar Media, a leading global provider of memory products for digital media, today announced the new Lexar® Professional USB 3.0 Dual-Slot Reader, a high-performance card reader that enables professional and advanced amateur photographers and videographers to maximize their workflow with blazing-fast transfer speeds. The reader leverages SuperSpeed USB (USB 3.0) technology to deliver high-speed performance that supports the latest CompactFlash® (CF) UDMA, Secure Digital Extended Capacity™ (SDXC)**, and SD Ultra High Speed-I (UHS-I) memory cards. The versatile reader is also backwards compatible with standard CF, SD™, and Secure Digital High Capacity™ (SDHC) memory cards and USB 2.0 host devices. For additional information about the Lexar Professional USB 3.0 Dual-Slot Reader, visit www.lexar.com.

“USB is the most popular connectivity option for PCs, and it’s critical that professional photographers and videographers have convenient and versatile tools to maximize their workflow and fully leverage the performance of their high-speed memory cards,” said Manisha Sharma, director of product marketing for cards, Lexar Media. “The Lexar Professional USB 3.0 Dual-Slot Reader combines extremely fast performance with a versatile, innovative design to provide pro and hobbyist shooters with a reader that dramatically reduces image transfer time. The speed offered by the reader enables users to move large volumes of high-resolution images and HD video faster than ever, allowing them to spend less time at the PC and more time on other activities.”

The Lexar Professional USB 3.0 Dual-Slot Reader features the new SuperSpeed USB 3.0 interface, which operates at 500MB per second; while the Hi-Speed USB 2.0  interface operates at 60MB per second*. The Lexar Professional USB 3.0 Dual-Slot Reader takes advantage of the performance of high-speed cards. Real-world tests prove that today’s high-performance cards can be read more than six times faster with the Lexar Professional USB 3.0 Dual-Slot Reader than with previous generation USB 2.0 card readers, and future high-performance cards are likely to enable an even faster data transfer experience. The reader can transfer content from both SD and CF cards simultaneously, and allows for easy file transfer from one card to another. The USB 3.0 Dual-Slot Reader also features an innovative, pop-up mechanism that lets users close the reader when not in use, protecting it from dirt and debris. Its compact, portable design means users can take it on the go, and its smooth contours help it slip easily in and out of a photo bag or briefcase.

The Lexar Professional USB 3.0 Dual-Slot Reader provides consumers with the quality and reliability they have come to expect from Lexar Media. All Lexar product designs are tested in the Lexar Quality Labs, a group of facilities where all Lexar product designs undergo extensive testing to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.

The Lexar Professional USB 3.0 Dual-Slot Reader comes with free, dedicated customer support and a five-year limited warranty. The reader is available now for purchase on www.lexar.com, and will be available from leading photo retailers in June, with an MSRP of $49.99.

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New High-Capacity Lexar Professional CompactFlash and Class 10 SDHC Memory Cards Improve Photographers’ Digital Workflow

Fremont, CA, January 5, 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced improvements to the Professional line of CompactFlash® (CF) and Secure Digital High Capacity (SDHC™) memory cards for an enhanced imaging experience. Lexar has increased the capacity of Professional 300x CF cards to 32GB, and Professional 233x CF cards are now available in 16GB and 32GB capacities. In addition, the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating. The improvements to the Lexar® Professional line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLRs. For additional information about the Lexar Professional CF and SDHC cards, visit www.lexar.com.

The Lexar Professional 133x SDHC memory card now offers the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second) for shooting higher-resolution images and large-sized, high-definition video files with SDHC-enabled devices. Additionally, the Lexar Professional 133x SDHC card significantly improves camera performance and image transfer speeds from card to computer, reducing post-production time and enabling shooters to focus on the business of photography.

“Professional photographers can’t afford to miss important shots because their memory cards can’t keep up,” said Manisha Sharma, director of memory card product marketing, Lexar Media. “Lexar’s high-capacity, high-performance memory cards enable shooters to reliably capture more images without having to change cards and potentially miss a shot. The enhancements we’ve made to these cards further demonstrate our dedication to satisfying consumer demand with the equipment photographers want and need to maximize their digital imaging experience.”

Lexar Professional CF memory cards in all capacities offer impressive speed and performance, with a guaranteed minimum sustained write speed capability of 233x (35MB per second) and 300x (45MB per second) for enhanced capture capabilities. When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire® 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, Lexar Professional CF and SDHC cards significantly improve the digital imaging workflow by accelerating the download of captured images to a destination computer.

“Lexar Professional memory cards help me capture the best images possible and these higher capacities will allow me to shoot longer without changing cards, which is vital when working in a nautical environment,” said Lexar Elite Photographer, Onne van der Wal, who is renowned for his nautical and sailing photography. “It’s essential that I have the most dependable and advanced equipment available and that’s why I trust Lexar to protect my work. Lexar has always understood the details of a professional’s workflow process and I look forward to integrating the new high-capacity, higher-speed Professional cards into my routine.”

In addition to the high speeds and capacities of the Lexar Professional CF and SDHC cards, users also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can also access the Lexar Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues, and to provide tools for photographers to optimize their shooting and focus on capturing great images.

Press Release:

Lexar Introduces Professional 600x CompactFlash Memory Card to Enhance Professional Digital Photography Experience

CompactFlash Memory Card from Lexar Media Boasts High-Speed Performance and Reliability forImproved Digital Workflow

Fremont, CA, October 20, 2009 — Lexar Media, a leading global provider of memory products for digital media, today announced it will offer the Lexar® Professional 600x CompactFlash® (CF) card, a new memory card that provides enhanced speed and performance for professional photographers and advanced photo enthusiasts capturing high-definition images and videos on digital SLRs. The Lexar Professional 600x CF memory card will offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 600x (90MB/s) when paired with a UDMA 6 enabled device.

In addition, the Lexar Professional 600x CF memory card increases workflow with minimum sustained read speeds of 533x (80MB/s), or faster when paired with a UDMA 6-enabled reader such as the new Lexar Professional ExpressCard™ CompactFlash Reader. Available in 8GB, 16GB, and 32GB capacities, the Lexar Professional 600x CF card will significantly improve in-camera performance by rapidly clearing a camera’s buffer and making fast cameras even faster so photographers can keep shooting. In addition, increased image transfer speeds from card-to-computer will help reduce postproduction time and enable shooters to focus on the business of photography. For additional information about the Lexar Professional 600x CF card or Lexar Professional ExpressCard CompactFlash reader, visit www.lexar.com.

“Photographers are constantly demanding more from their equipment, and an increase in image capture speeds paired with a decrease in image transfer times can mean the world to a professional shooter,” said Jeff Cable, director of marketing, Lexar Media. “The combined solution of our new Professional 600x CF card and Professional ExpressCard CompactFlash reader is the next step in CF memory technology and will provide photographers with the speeds and performance they need to capture the best shots and improve their imaging workflow. When shooting with newer cameras like the Canon EOS 7D, Canon EOS 5D Mark II, Nikon D3x or Nikon D300S, professionals can capture more images per second and hundreds of JPEG files without pausing to clear their cameras’ buffers.”

When paired with the new Lexar Professional ExpressCard CompactFlash reader, the Lexar Professional 600x CF card significantly improves the digital imaging workflow by accelerating the download of captured images to a destination computer. Designed for photographers on the go, the Lexar Professional ExpressCard CompactFlash reader is a portable, high-performance reader that requires no cables and connects directly to a PC or Mac® laptop computer’s ExpressCard slot. The durable reader is compatible with all UDMA and non-UDMA CompactFlash cards and supports read/write speeds up to 133MB/s (886x).

The Lexar Professional ExpressCard CompactFlash reader comes with free, dedicated customer support, backed by a two-year limited warranty and will be available later this month.

In addition to high speeds and high capacity options of the Lexar Professional 600x CF card, consumers also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-alifetime memories, important events, or everyday occasions.

Customers can access Lexar’s Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues and to provide tools for photographers to optimize their shooting and focus on capturing great images.

“When taking photographs is your livelihood, having the most advanced, reliable equipment is essential. For years, I’ve trusted Lexar memory cards to protect my most valuable work,” said Lexar Elite Photographer, Rick Sammon. “The new Lexar Professional 600x CF card and Professional ExpressCard CompactFlash Reader are the latest innovations in Lexar’s long history of industry-leading solutions for professionals and I look forward to integrating them into my workflow.”

The Lexar Professional 600x CF cards will begin shipping on October 22 in 8GB and 16GB capacities. The cards will be available on Lexar.com and in specialty photo retailers and consumer electronics outlets, and many other authorized Lexar resellers. The Lexar Professional 600x 32GB CF card will be available in November. All capacities will include a limited lifetime warranty and free downloadable copy of Image Rescue™ 4, the latest version of Lexar’s awardwinning image recovery software.  In addition, the cards will offer exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software.

Key Messages:

• Offers guaranteed minimum sustained write speed capability of 600x (90MB/s) when
  paired with a UDMA 6 enabled device
• Outstanding performance, reliability, and compatibility
• Includes valuable, downloadable software with the purchase of the card
• Significantly reduces workflow when paired with the new Lexar® Professional ExpressCard™ CompactFlash® reader
• Available in capacities of 8GB, 16GB, and 32GB

Press Release:

Lexar Image Rescue 4 Delivers Enhanced Image Recovery Capabilities for Photographers Shooting with Any Memory Card

New Features on Award-Winning Software Include One-Step Recovery Process, Automatic Updates to Ensure Continuous Compatibility, and Expanded Language Support

Fremont, CA, October 20, 2009 - Lexar Media, a leading global provider of memory products for digital media, announced today the launch of Lexar® Image Rescue™ 4 software, the newest version of Lexar’s popular image recovery software. Image Rescue 4 enables photographers to recover most lost or deleted images and videos from any memory card form factor, from any manufacturer, and is compatible with all mass storage-compliant card readers. New features on the award-winning software include an easy-to manage one-step recovery interface, automatic updates to ensure the software’s compatibility with new RAW images and operating systems, and expanded language support.

“For professional and hobbyist photographers alike, the thought of losing any important pictures or videos is a nightmare,” said Jeff Cable, director of marketing, Lexar Media. “With its extensive recovery capabilities, Image Rescue 4 software is a powerful yet simple tool to help get those files back, and preserve special memories or assignments that might otherwise have been lost forever. The latest version of Image Rescue software will provide a friendlier user interface, support multiple languages and help photographers around the world recover their lost images and videos, regardless of which brand or type of memory card they use, providing valuable peace of mind to both professionals and consumers alike.” Lexar Image Rescue 4 software is compatible with PC and Mac® operating systems, and supports multiple languages, including English, Japanese, French, German, Italian, and Portuguese. When recovering an image, the award-winning software scans every sector of a memory card and automatically reports any errors. The software also allows photographers to perform low-level formatting of their cards, enabling them to restore the card’s factory settings.

Downloadable Lexar Image Rescue 4 software is included with the purchase of any Lexar
Professional CompactFlash® (CF) and Secure Digital High Capacity (SDHC™) memory cards,
and can also be purchased online at www.lexar.com.

Key Messages:

• Provides valuable peace of mind for photographers
• Recovers lost or deleted images and videos
• Compatible with any memory card format from any manufacturer and all mass storage
  compliant card readers
• Includes one-step interface for fast image recovery
• Automatic updating capability helps users stay current with new camera RAW files and
• computer operating systems
• Supports multiple languages, including English, Japanese, French, German, Italian, and
  Portuguese
• Includes easy secure deletion feature to completely clear memory card

Additional images

New 4GB CF and 2GB/4GB Memory Stick PRO Duo Flash Cards Ideal for Full-Motion Video Functions Found on Popular Point-and-Shoot Cameras

Fremont, Ca., March 8, 2007 - Lexar, a leader in advanced digital media and accessories, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line-up by introducing a Platinum II 4GB CompactFlash® (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo™ flash cards. Ideal for those who live a digital lifestyle and embrace digital imaging, video, and music, the new Platinum II CF and Memory Stick PRO Duo cards are tailored to address the sweet-spot functionality of prosumer digital SLRs and popular point-and-shoot digital cameras, including high-resolution still image and full-motion video capture at VGA resolution – both of which create large files.

“Capturing full-motion video is a popular and growing trend among consumers using mid-level and high-end point-and-shoot digital cameras,” said Michael Yang, Director of Product Marketing, Lexar. “To maximize the advanced feature set of today’s digital cameras – including video capture at 30 frames per second and high-resolution still image capture settings – consumers need flash memory cards that can write captured data quickly, yet also have enough capacity to store the information created. Our new Platinum II cards are designed to address the needs of those who wish to make the most of new digital devices, including digital cameras and hand-held devices that capture and play images, video, and music.”

Customers purchasing the new Platinum II 4GB CompactFlash card – or other select CompactFlash and Secure Digital™ (SD) cards within the Platinum II family – can also download free of charge a comprehensive software suite that includes the full version of Image Rescue™ 3, the recently introduced edition of the company’s award-winning image recovery software, now featuring an easy-to-use redesigned user interface. Also included is Corel® Snapfire™ Plus SE, an ideal application for users who want to entertain friends and family with stored still images and video. In addition, customers can download free of charge Lexar Backup n Sync™ powered by Sharpcast, a simple-to-use application for automatically backing up cherished images and syncing them across multiple devices and the web.

“The included software suite is significant,” said John Santoro, Senior Product Marketing Manager for software, Lexar. “Out of the box, a Lexar flash card customer has an improved experience because he or she has all the tools necessary to edit, manage, store, and share digital images.”

The Lexar Platinum II flash memory card line-up includes CompactFlash cards in capacities of 1GB, 2GB, and 4GB, Secure Digital (SD) cards in capacities of 1GB and 2GB, and a 4GB Secure Digital High Capacity (SDHC) card, announced earlier this year, each of which includes the comprehensive software suite. The Platinum II flash memory card line-up also includes Memory Stick PRO Duo cards in capacities of 512MB, 1GB, 2GB, and 4GB.